|
"The buyer is king" in today's competitive marketplace, and corporate
customers are more sophisticated buyers of IT services than ever before.
This is why IT service firms need a new breed of marketing executive,
according to Joseph Vales, one who has the business acumen, leadership,
and vision to really take charge of marketing and make it a driving force
to win new business.
Vales, founder of Vales Consulting Group and former head of marketing
for business process outsourcing at PricewaterhouseCoopers, argues that
the time is right for an empowered Chief Marketing Officer (CMO) to step
forward, take a leadership role, and sit at the boardroom table with the
CEO and CFO to shape the company's future.
This ITSMA Viewpoint presents Vales' 12 recommendations that senior
marketing executives must follow in order to succeed in the coming transformation
of the IT services industry.
|
