Description:

Marketers have forgotten that marketing is a strategic discipline focused on selling more stuff, to more people, more often, for more money, according to Sergio Zyman, author of The End of Marketing as We Know It, and former chief marketing officer at Coca-Cola. Zyman presents technology marketers with a series of "new rules" for marketing, and highlights the importance of ongoing strategic planning, brand differentiation, connecting with your customers, project budgeting, and measuring marketing results every day.