|
Description:
|
IT services providers typically progress through distinct phases as they
move from offering products or services to more integrated solutions.
The crux of the transition is a shift from a distinct line of business
approach to one that emphasizes collaboration across all business units
and functions in the development and delivery of solutions. The transition
requires changes in organizational structure, the role of marketing, strategic
planning, offering management and development, communications, sales,
and corporate culture.
Planning Your Route to Solutions Mastery presents ITSMA's Solutions Roadmap,
a detailed model of the organizational evolution that companies commonly
experience as they focus their business around solutions. The Roadmap
encompasses four major phases, including:
- Starting Point: The Push and Pull
- Skunkworks
- Building the Foundation
- Solutions Mastery
For each phase, the Roadmap highlights the key characteristics in organizational
structure, the roles and responsibilities of marketing, and other aspects
of business process.
|
