Description:

There are many emerging trends, in not only the software industry but all businesses, that are causing companies to change the way they work. Baby Boomers are on their way out, transferring their power to the younger generation. As these younger groups join the workforce, they are bringing with them new communication and collaboration technologies. If companies haven’t done so already, they need to start getting familiar with these new technologies and tools now to keep up with the current market.

Bruce Richardson, Chief Research Officer at AMR Research, has been studying the software industry for over 20 years. His latest passion is talking about how deeply the software market will be transformed by the emergence of technology-native generations and new global markets.

In this Viewpoint, Bruce shares his thoughts on what exactly will be different and gives some examples of how some companies are already embracing these changes.

Key Takeaways

• Younger people want to develop and control software themselves.
• Marketers need a strategy for selling in China, India, Brazil, and the rest of the world.
• The look and feel of software offerings will be deeply affected by new self-service and interactive technologies.
• New software deployment options to look out for include software as a service (SaaS), appliances, and virtualization.