ITSMA's Differentiation Audit Tool

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Title:

ITSMA's Differentiation Audit Tool

Author:

Julie Schwartz

Date Published:

Jul-06

Ref. Number:

TB034

Pages:

Description:

Steer clear of the common pitfalls in differentiation initiatives, including tactics based on product marketing principles, an internally driven view, and misconceptions of what truly differentiates.

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