Are Spreadsheets and CRM Sufficient? Marketing Automation in the 21st Century

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Title:

Are Spreadsheets and CRM Sufficient? Marketing Automation in the 21st Century

Author:

Chris Koch

Date Published:

September 2008

Ref. Number:

OLB080909

Pages:

47 slides

Description:

An archived version of this Briefing is available for playback. ITSMA members with online access may access the archived Briefing by clicking on the "Playback" button above. Nonmembers who purchase the Briefing will receive an email with a link to the archived replay.

The incentives for marketing to automate its operations for more efficiency and effectiveness have never been greater. Yet the technology options are complex and confusing. In this online briefing, we will untangle the complexity of marketing automation and offer valuable advice—including results from ITSMA’s exclusive survey of best practices, challenges, and ROI from top marketing decision makers’ use of marketing automation technologies.

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