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 An archived version of this Briefing is available for playback. ITSMA members with online access may access the archived Briefing by clicking on the "Playback" button above. Nonmembers who purchase the Briefing will receive an email with a link to the archived replay.
Great news for services and solutions marketers: Over the course of 2007, marketing’s profile within the business improved, budgets increased, and staffs expanded. But with dark clouds hanging over the US economy and growing fears of a recession in 2008, it’s more important than ever for marketers to remain ahead of the curve.
During this ITSMA Briefing, Dave Munn and Julie Schwartz share a snapshot of where marketing is today and where it’s heading over the coming year. You’ll hear highlights from ITSMA's 2008 Marketing Budgets & Trends Study, learn which areas of marketing are seeing the grea test increases and decreases in funding, and gain practical insight and recommendations on how to improve results in the coming year.
The Briefing also touches on four important marketing themes that ITSMA will be covering throughout 2008:
- Increasing Marketing’s Business Impact
- Improving Competitive Positioning and Differentiation
- Elevating Demand Generation Practices
- Sharpening Marketing’s Edge: Exploring New Tools and Approaches
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