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Description:
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 An archived version of this Briefing is available for playback. ITSMA members with online access may access the archived Briefing by clicking on the "Playback" button above. Nonmembers who purchase the Briefing will receive an email with a link to the archived replay.
Just as important as what you say about your company is what others are saying about you. Today, thanks to new digital tools and channels such as blogs, online communities, and podcasts, more and more of the conversations about your company and its offerings are taking place online, and marketers are looking for the best ways to leverage the Web to enhance their reputations and build their brands.
In this Briefing, Brian Harvey, senior director, global marketing and strategy, Accenture, Vic Odryna, CEO, Zazzle Technology, and ITSMA’s Bob Baginski discuss how to proactively shape and amplify your reputation online, including:
- Best practices for identifying and interacting with online influencers
- How to create a formal monitoring program (Your target is online using the Web every day; if you aren’t at the table, you may end up on the menu.)
- How to protect your brand in search
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