Description:

Does your executive management team really appreciate the value of marketing? Can you provide the team with clear, compelling metrics that highlight marketing results? On March 19, 2002, Steve Hurley, ITSMA vice president for learning and performance excellence, presented a best practice strategy for designing and packaging marketing metrics. Steve's online briefing included a review of the growing importance of marketing metrics, an assessment of common measurement activities within IT services marketing today, and a detailed outline of how to create and communicate a value measurement system that responds to the needs of key internal constituencies.