Services Marketing: State of the Profession

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Title:

Services Marketing: State of the Profession

Author:

Dave Munn and Julie Schwartz

Date Published:

January 2002

Ref. Number:

OLB012402

Pages:

39 Slides

Description:

IT services marketing took a major hit last year amid the downturn, and only now are many marketers beginning to focus on the turnaround. On January 24, 2002, ITSMA's Dave Munn, president and CEO, and Julie Schwartz, vice president of research, took a look back and forward in their annual "State of the Profession" online briefing.

Dave and Julie's briefing includes data and examples on such issues as marketing budgets, tactical responses to the downturn, client buying criteria in today's market, key marketing trends, and ITSMA's recommended marketing priorities for 2002.

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