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ABM and Account Planning: Better Together

Document Type: Online Briefing
Pub. Date: August 13, 2015     Ref. Number: OLB150811

ITSMA Online Survey: Communicating Marketing’s Impact and ROI to the C-Suite

Document Type: Benchmarking Study, Survey       Abbreviated Summary Available
Pub. Date: July 28, 2015     Ref. Number: SV4597

Buyer Personas in Practice: The Case of idio

Document Type: Case Study
Pub. Date: July 27, 2015     Ref. Number: CS0039

ABM: The Top 3 Ways It Can Deliver for You

Document Type: Online Briefing
Pub. Date: June 30, 2015     Ref. Number: OLB150630

Thought Leadership Metrics: Direct Measures for an Indirect Approach

Document Type: Update
Pub. Date: June 30, 2015     Ref. Number: U0088

Communicating Marketing’s Impact and ROI to the C-Suite

Document Type: Online Briefing
Pub. Date: June 18, 2015     Ref. Number: OLB150617

Code Halos and Marketing in the Digital Age

Document Type: Viewpoint
Pub. Date: May 29, 2015     Ref. Number: V0074

Thought Leadership Maturity Model: ITSMA’s Four Stages

Document Type: Update
Pub. Date: May 29, 2015     Ref. Number: U0086

ITSMA Online Survey: How to Become a B2B Marketing Technology Frontrunner

Document Type: Survey       Abbreviated Summary Available
Pub. Date: April 29, 2015     Ref. Number: SV4596

Capitalizing on Marketing’s New Tools and Technologies

Document Type: Briefing
Pub. Date: April 14, 2015     Ref. Number: OLB150414

ROI in Account Based Marketing: Delivering Consistent Results

Document Type: Update
Pub. Date: March 31, 2015     Ref. Number: U0087

Marketing Talent: New Skills for Changing Priorities

Document Type: Survey       Abbreviated Summary Available
Pub. Date: March 31, 2015     Ref. Number: SV4595

How Salesforce Is Redefining Education and Training Services

Document Type: Viewpoint
Pub. Date: March 11, 2015     Ref. Number: V0071

Wobbly Steadiness: Leading Your Organization to Change

Document Type: Viewpoint
Pub. Date: February 17, 2015     Ref. Number: V0073

The New Architecture of Marketing Talent

Document Type: Tool, Infographic
Pub. Date: February 17, 2015     Ref. Number: TB055

Services Marketing Budgets and Benchmarks: 2015 Budget Allocations and Trends

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: January 31, 2015     Ref. Number: B026

Marketing Leadership: Change to Succeed

Document Type: Viewpoint
Pub. Date: January 30, 2015     Ref. Number: V0072

ITSMA’s 2015 State of the Marketing Profession Address

Document Type: Online Briefing
Pub. Date: January 23, 2015     Ref. Number: OLB150122

Buyer Personas: What Are They?

Document Type: Viewpoint
Pub. Date: January 21, 2015     Ref. Number: V0070

Persuading Buyers to Choose You, Results from the ITSMA How B2B Buyers Consume Information Survey, 2014

Document Type: Focus Report       Abbreviated Summary Available
Pub. Date: December 31, 2014     Ref. Number: F025F