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2016 Services Marketing Budget Allocations and Trends Study

Document Type: Benchmarking Study
Pub. Date: January 29, 2016     Ref. Number: B027

ITSMA’s 2016 State of the Marketing Profession Address

Document Type: Online Briefing
Pub. Date: January 21, 2016     Ref. Number: OLB160121

ABM Account Intelligence Checklist

Document Type: Marketing Tool
Pub. Date: January 5, 2016     Ref. Number: TB058

Marketing Reporting

Document Type: Infographic       Abbreviated Summary Available
Pub. Date: December 11, 2015     Ref. Number: IG4808

Results from ITSMA’s 2015 How Buyers Consume Information Study: Moving Towards an Omnichannel Experience

Document Type: Focus Report       Abbreviated Summary Available
Pub. Date: December 4, 2015     Ref. Number: F026F

Leveraging Insight To Drive ABM At Scale

Document Type: Online Briefing
Pub. Date: November 19, 2015     Ref. Number: OLB151119

Moving Towards an Omnichannel Experience

Document Type: Online Briefing
Pub. Date: November 18, 2015     Ref. Number: OLB151117

ABM Account Selection Tool

Document Type: Marketing Tool
Pub. Date: October 30, 2015     Ref. Number: TB057

A Step-by-Step Guide to ABM (and the Pitfalls to Avoid Along the Way)

Document Type: Update
Pub. Date: October 23, 2015     Ref. Number: U0089

Enabling Sales & Extending SMEs for Deeper Customer Engagement

Document Type: Online Briefing
Pub. Date: October 15, 2015     Ref. Number: OLB151014

ABM Metrics: What’s behind the numbers?

Document Type: Online Briefing
Pub. Date: October 6, 2015     Ref. Number: OLB151005

Scaling ABM: A New Approach at Fujitsu

Document Type: Case Study
Pub. Date: September 30, 2015     Ref. Number: CS0040

Marketing Technology for ABM

Document Type: Update
Pub. Date: September 21, 2015     Ref. Number: U0090

Reporting Like a Strategic Marketing Function: A Step-by-Step Guide

Document Type: Marketing Tool
Pub. Date: September 9, 2015     Ref. Number: TB056

ABM Campaign Planning…What’s the Big Deal?

Document Type: Online Briefing
Pub. Date: September 9, 2015     Ref. Number: OLB150909

ABM and Account Planning: Better Together

Document Type: Online Briefing
Pub. Date: August 13, 2015     Ref. Number: OLB150811

ITSMA Online Survey: Communicating Marketing’s Impact and ROI to the C-Suite

Document Type: Benchmarking Study, Survey       Abbreviated Summary Available
Pub. Date: July 28, 2015     Ref. Number: SV4597

Buyer Personas in Practice: The Case of idio

Document Type: Case Study
Pub. Date: July 27, 2015     Ref. Number: CS0039

ABM: The Top 3 Ways It Can Deliver for You

Document Type: Online Briefing
Pub. Date: June 30, 2015     Ref. Number: OLB150630

Thought Leadership Metrics: Direct Measures for an Indirect Approach

Document Type: Update
Pub. Date: June 30, 2015     Ref. Number: U0088