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ITSMA’s 2015 State of the Marketing Profession Address

Document Type: Online Briefing
Pub. Date: January 23, 2015     Ref. Number: OLB150122

Buyer Personas: What Are They?

Document Type: Viewpoint
Pub. Date: January 21, 2015     Ref. Number: V0070

Persuading Buyers to Choose You, Results from the ITSMA How B2B Buyers Consume Information Survey, 2014

Document Type: Focus Report       Abbreviated Summary Available
Pub. Date: December 31, 2014     Ref. Number: F025F

Ten Thought Leadership Critical Success Factors

Document Type: Tool
Pub. Date: December 30, 2014     Ref. Number: TB052

The New Architecture of Marketing Talent

Document Type: Online Briefing
Pub. Date: December 10, 2014     Ref. Number: OLB141209

Persuading Buyers to Choose You

Document Type: Online Briefing
Pub. Date: November 20, 2014     Ref. Number: OLB141118

How to Calculate Net Promoter Score

Document Type: Tool
Pub. Date: November 18, 2014     Ref. Number: TB054

From Support to Success: Salesforce’s Radical Approach to Customer Retention

Document Type: Case Study
Pub. Date: November 10, 2014     Ref. Number: CS0038

Increasing Engagement and Expansion with Current Accounts

Document Type: Online Briefing
Pub. Date: October 17, 2014     Ref. Number: OLB141014

ITSMA Online Survey: Marketing to Existing Customers: Engagement, Expansion, and Advocacy

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: October 14, 2014     Ref. Number: SV4594

ITSMA’s Framework for Effective Customer Engagement Programs

Document Type: Tool
Pub. Date: October 8, 2014     Ref. Number: TB053

Taking Professional Services to Market

Document Type: Viewpoint
Pub. Date: September 30, 2014     Ref. Number: V0069

Thought Leadership in Practice

Document Type: Update
Pub. Date: August 14, 2014     Ref. Number: U0084

How to Build Vertical Market Leadership

Document Type: Marketing Tool
Pub. Date: August 10, 2014     Ref. Number: TB051

Buyer Personas: The New Cornerstone of B2B Marketing

Document Type: Update
Pub. Date: August 5, 2014     Ref. Number: U0085

ITSMA’s Solutions Taxonomy

Document Type: Marketing Tool
Pub. Date: July 23, 2014     Ref. Number: TB050

Using Digital Media to Increase Lead Flow and Sales

Document Type: Viewpoint
Pub. Date: July 7, 2014     Ref. Number: V0068

The Link Between Marketing Performance Management and Value Creation

Document Type: Online Briefing
Pub. Date: June 19, 2014     Ref. Number: OLB140617

Marketing’s New Mandate: Get on the Delivery Truck

Document Type: Viewpoint
Pub. Date: June 10, 2014     Ref. Number: V0067

2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: June 5, 2014     Ref. Number: SV4593