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Capitalizing on Marketing’s New Tools and Technologies

Document Type: Briefing
Pub. Date: April 14, 2015     Ref. Number: OLB150414

ROI in Account Based Marketing: Delivering Consistent Results

Document Type: Update
Pub. Date: March 31, 2015     Ref. Number: U0087

Marketing Talent: New Skills for Changing Priorities

Document Type: Survey       Abbreviated Summary Available
Pub. Date: March 31, 2015     Ref. Number: SV4595

How Salesforce Is Redefining Education and Training Services

Document Type: Viewpoint
Pub. Date: March 11, 2015     Ref. Number: V0071

Wobbly Steadiness: Leading Your Organization to Change

Document Type: Viewpoint
Pub. Date: February 17, 2015     Ref. Number: V0073

The New Architecture of Marketing Talent

Document Type: Tool, Infographic
Pub. Date: February 17, 2015     Ref. Number: TB055

Services Marketing Budgets and Benchmarks: 2015 Budget Allocations and Trends

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: January 31, 2015     Ref. Number: B026

Marketing Leadership: Change to Succeed

Document Type: Viewpoint
Pub. Date: January 30, 2015     Ref. Number: V0072

ITSMA’s 2015 State of the Marketing Profession Address

Document Type: Online Briefing
Pub. Date: January 23, 2015     Ref. Number: OLB150122

Buyer Personas: What Are They?

Document Type: Viewpoint
Pub. Date: January 21, 2015     Ref. Number: V0070

Persuading Buyers to Choose You, Results from the ITSMA How B2B Buyers Consume Information Survey, 2014

Document Type: Focus Report       Abbreviated Summary Available
Pub. Date: December 31, 2014     Ref. Number: F025F

Ten Thought Leadership Critical Success Factors

Document Type: Tool
Pub. Date: December 30, 2014     Ref. Number: TB052

The New Architecture of Marketing Talent

Document Type: Online Briefing
Pub. Date: December 10, 2014     Ref. Number: OLB141209

Persuading Buyers to Choose You

Document Type: Online Briefing
Pub. Date: November 20, 2014     Ref. Number: OLB141118

How to Calculate Net Promoter Score

Document Type: Tool
Pub. Date: November 18, 2014     Ref. Number: TB054

From Support to Success: Salesforce’s Radical Approach to Customer Retention

Document Type: Case Study
Pub. Date: November 10, 2014     Ref. Number: CS0038

Increasing Engagement and Expansion with Current Accounts

Document Type: Online Briefing
Pub. Date: October 17, 2014     Ref. Number: OLB141014

ITSMA Online Survey: Marketing to Existing Customers: Engagement, Expansion, and Advocacy

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: October 14, 2014     Ref. Number: SV4594

ITSMA’s Framework for Effective Customer Engagement Programs

Document Type: Tool
Pub. Date: October 8, 2014     Ref. Number: TB053

Taking Professional Services to Market

Document Type: Viewpoint
Pub. Date: September 30, 2014     Ref. Number: V0069