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Marketing’s New Priorities in the Product-as-a-Service World

Document Type: Viewpoint
Pub. Date: August 31, 2016     Ref. Number: V0081

Digital First? Balancing Online and Offline Marketing

Document Type: Infographic
Pub. Date: August 28, 2016     Ref. Number: IG4810

Performance Marketing at IBM: Digital Innovation to Optimize Results

Document Type: Viewpoint
Pub. Date: August 9, 2016     Ref. Number: V0080

Strategic ABM at SAP: Driving Growth and Relationships with Key Accounts

Document Type: Case Study
Pub. Date: July 14, 2016     Ref. Number: CS0041

Being and Doing Agile: Lessons from the Front Lines of Marketing Agility

Document Type: Online Briefing
Pub. Date: June 14, 2016     Ref. Number: OLB160614

Accelerating the Move to Agile Marketing

Document Type: Benchmarking, Survey       Abbreviated Summary Available
Pub. Date: June 2, 2016     Ref. Number: SV4599

Orchestrating Customer Success: Marketing’s Next Opportunity

Document Type: Viewpoint
Pub. Date: June 2, 2016     Ref. Number: V0079

Making the Move to Agile

Document Type: Viewpoint
Pub. Date: May 24, 2016     Ref. Number: V0078

Making Thought Leadership Matter: An Inside Look at IBM’s C-Suite Studies

Document Type: Viewpoint
Pub. Date: May 17, 2016     Ref. Number: V0077

How Buyers Consume Information: Aligning Marketing to the Buyer’s Journey

Document Type: Infographic       Abbreviated Summary Available
Pub. Date: May 17, 2016     Ref. Number: IG4809

The Rise of Account Based Marketing Timeline

Document Type: Infographic
Pub. Date: May 17, 2016     Ref. Number: ABM4784

Scaling Account Based Marketing Programs for Improved Results with New Models, Approaches, and Tools

Document Type: Online Briefing
Pub. Date: April 19, 2016     Ref. Number: OLB160419

Fueling the Account Based Marketing Fire

Document Type: Benchmarking, Survey       Abbreviated Summary Available
Pub. Date: April 8, 2016     Ref. Number: SV4598

Charting a New Course for Marketing in a Product as a Service World

Document Type: Online Briefing
Pub. Date: March 23, 2016     Ref. Number: OLB160323

Beyond the Corporate Blur: Creating Simple, Powerful Messages in Complex Organizations

Document Type: Viewpoint
Pub. Date: March 14, 2016     Ref. Number: V0076

Demystifying Account Based Marketing

Document Type: Online Briefing
Pub. Date: March 10, 2016     Ref. Number: OLB160310

2016 Services Marketing Budget Allocations and Trends Study

Document Type: Benchmarking Study       Abbreviated Summary Available
Pub. Date: January 29, 2016     Ref. Number: B027

ITSMA’s 2016 State of the Marketing Profession Address

Document Type: Online Briefing
Pub. Date: January 21, 2016     Ref. Number: OLB160121

ABM Account Intelligence Checklist

Document Type: Marketing Tool
Pub. Date: January 5, 2016     Ref. Number: TB058

Marketing Reporting

Document Type: Infographic       Abbreviated Summary Available
Pub. Date: December 11, 2015     Ref. Number: IG4808