Scaling a High Impact Key Account Marketing ProgramDavid Rumer Account-based Marketing has proven across the industry to be a high impact program. Join Dave as he describes the four-year journey taken by Oracle to grow account-based marketing into over 100 accounts spanning the globe. Learn how the program was set up and evolved, why there is strong executive support, a growing cadre of account-focused marketing experts, and fully engaged sales teams. For Oracle, there is a formula for success and it includes an aligned organization, innovation, reusable assets, measurement, and a laser focus on customer value. Scaling a High Impact Key Account Marketing Program David Rumer Account-based Marketing has proven across the industry to be a high impact program. Join Dave as he describes the four-year journey taken by Oracle to grow account-based marketing into over 100 accounts spanning the globe. Learn how the program was set up and evolved, why there is strong executive support, a growing cadre of account-focused marketing experts, and fully engaged sales teams. For Oracle, there is a formula for success and it includes an aligned organization, innovation, reusable assets, measurement, and a laser focus on customer value. |