No Money Marketing: From Upstarts to Big Brand on a Frugal Budget

Jessie Paul

Based on her recently published book of the same name, Jessie Paul will discuss how many small companies cause discontinuity in the business environment.  These upstarts frequently challenge the established, large firms.  Their marketing budgets are small in comparison to their competition, but leverage innovation and new marketing techniques to propel rapid growth.  Leveraging her experience, she’ll share insights about the levers and channels that can be used to build brand at very little cost.