A Note from the President & CEOTwelve years ago, the discipline of services marketing received relatively little attention in the technology industry. Product companies focused on promoting the features and functions of their products; services companies relied mostly on word of mouth and their own consultants to generate new business. We founded ITSMA to change all of that. Originally conceived as a resource and community for services marketing professionals—and as an advocate for the importance of a more strategic marketing approach—ITSMA has evolved with the industry and is today a trusted source of insight and guidance for services and solutions marketers around the world. Our Website provides a useful window into the state of the art in marketing technology services and solutions, as well as some practical support as you look to build a stronger marketing department in your own organization. Highlights of the site include our Online Research Library, which contains more than 225 research documents on top marketing trends and best practices, our Member Engagement Roadmap, which outlines how to best take advantage of membership with ITSMA, and our Events Calendar, which is packed with information about the topics we’ll be covering at our events over the next few months. As marketing steps up to assume more responsibility for shaping the company’s overall direction, ITSMA will be here, encouraging our members to stretch their skills and play a larger role in defining business strategy, developing the portfolio, and redefining the company’s approach to connecting with customers. We hope you’ll join us for the ride. Dave Munn |