Larry Weber
Chairman, Digital Influence Group Digital Influence Group is a social media marketing services firm that helps companies leverage the power of social media to generate business results: sell products or services, build customer relationships, and connect with key stakeholders and partners.Â
- Visionary in how social media can help drive demand generation
- Talented business man, entrepreneur, government advisor, and author
- Recent speaker on marketing and social media issues at the World Economic Forum
A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world’s largest technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services group, including the company’s public relations, research and analysis, and entertainment holdings. In the summer of 2001, Larry engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world’s largest public relations firm. In early 2004, he decided to return to his entrepreneurial roots and became Chairman and Founder of W2 Group, Inc. W2 Group is the parent company of Digital Influence Group, Racepoint Group, PARTNERS+simons, and Two Martinis. Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world.