KEYNOTE: Day 2

Moving the Organization:
Anticipating the Deep Changes in Becoming a Truly Digitally-Adroit B2B Marketer

David  Edelman

David will share his experiences in helping enterprise-oriented and SMB marketers adjust their strategies, processes, and organizations to reap the benefits of digital capabilities. As digital marketing moves from the periphery to the center of marketing, the ad-hoc approaches most companies have taken in the digital space are no longer enough. Few CMOs or marketing executives have driven change programs on such a scale. David will provide a frank perspective on the tough areas for focus and case studies of techniques his clients have used to drive progress.