Julie Schwartz

Senior Vice President, Research and Thought Leadership, ITSMA

• The leading researcher and thinker on B2B technology marketing trends and best practices
• Conducts custom research projects, benchmark studies, and other research to provide “can’t-get-anywhere-else” insight for B2B marketers

Julie is SVP of ITSMA’s research and thought leadership. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA’s Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA’s 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers. Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group. Julie holds a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar.