Josh Bernoff

Josh Bernoff is senior vice president, idea development, at Forrester Research and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas. He is the coauthor of the BusinessWeek best-selling book, Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies. His second book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business, is due to be released later this summer.

Josh joined Forrester in 1995. His research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age.

Prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft, and Software Arts. Josh has a bachelor’s degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.