David Carl Edelman

Partner, Marketing and Sales Practice, McKinsey & Company

• Leads McKinsey’s Digital Marketing Strategy Practice
• Applies strategic consulting and interactive agency experience to help companies transform their organizations to implement effective digital marketing strategies
• Aligns the CXOs to bridge strategic, operational, and technical requirements

David joined McKinsey in 2008 and is a leader of McKinsey’s Digital Marketing Strategy Practice, based in Boston. Mixing a background in strategy consulting and marketing agency business, he has over 20 years of experience in helping companies master the strategic and operational aspects of digital marketing. Prior to joining McKinsey, he led the Strategy and Analysis Practice at Digitas, a large U.S. interactive agency. His work spanned corporate- and business-unit level online strategies; media, channel, and partnership strategies; reengineering for digital marketing; digital and CRM analytics; and more. Earlier, David was a Partner with The Boston Consulting Group, where he built their “Segment-of-One Marketing” and “E-commerce” practices. David holds a BA in Economics from Harvard College and an MBA from Harvard Business School.