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ITSMA Online Library

ITSMA’s Online Library features a wide range of research, analysis, and how-to material to support all your services marketing needs. Below are three ways to locate just the information you need:

 
Framework
Use our Marketing Framework to find topics and get a listing of related research documents. Browse our Taxonomy with all the topics and documents we offer.

 

You may also want to explore our Abbreviated Slideshare Summaries and Annual Research Program (PDF).

For more information on ITSMA’s research program and capabilities, contact Julie Schwartz, Senior Vice President, Research and Thought Leadership, at +1-781-862-8500, Ext. 112, or jschwartz@itsma.com.