ITSMA Europe Offers Unique Technology Services Marketing Course Combining Expertise from the CIM, Cranfield, and ITSMA

ITSMA's Client-Centric Marketing Course increases return on services marketing investment

London, U.K.—23 September 2002— In the current market, organisations that market and sell technology services continue to refocus their activities to achieve better return on investment from marketing. These organisations are developing a more relationship-based marketing approach, developing more compelling services and value propositions, and working more closely with sales to increase their company's share of each client's spend. ITSMA's unique 'Client-Centric Marketing Course' combines the most effective knowledge and expertise from ITSMA, The Chartered Institute of Marketing, and Cranfield School of Management so that these companies can generate more profitable growth.

Past participants have rated the course very highly, including 2001 course delegates from Ericsson, HP, IBM, Fujitsu Services, NCR, Pitney Bowes, and Unisys, among others. Gary Langlands, Senior Marketing Manager within NCR Financial Solutions Division said, "ITSMA's Client-Centric Marketing Programme examined a number of key areas specific to services marketing which, allied with the delegate interaction, provided a very worthwhile use of my time."

Most technology-based companies have diverted budgets and resources to improve their capabilities in these areas. ITSMA's 'Client-Centric Marketing Course', scheduled for 25-27 November 2002 in Beaconsfield, UK, will address the most critical issues facing services marketers today - providing a framework for technology services marketing and giving delegates the right tactics, case study examples, research data and skills to have an immediate impact on revenue. ITSMA guarantees that delegates will leave the course with clear actions to improve the way their company is marketing and selling services and solutions.

This course is targeted at professionals with up to 5 years of IT/networking services marketing experience, and it is designed specifically to address IT/networking issues, using research, publications and cases from these industries. With input from the Chartered Institute of Marketing and Cranfield School of Management, plus leading practitioners including the Marketing Director of Fujitsu Services, this course provides a specialised development route for marketers to build on their existing experience and qualifications (such as the CIM Diploma).

More information about the course, which will be held at the DeVere Bellhouse in Beaconsfield, can be found at www.itsma.com. Delegates can register online or by calling +44 (0) 1892 523060.

Notes for Editors:

For more information about the 'Client Centric Marketing Course' or about ITSMA in general, contact Bev Burgess on +44 (0) 1892 546257 or email info@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.