Explore Marketing’s New Direction at ITSMA’s Conference: Marketing on the Verge

Blogging, account-based marketing, and marketing leadership among themes to be addressed at ITSMA’s 2005 Annual Conference

LEXINGTON, Massachusetts—October 26, 2005—

WHAT: ITSMA’s 2005 Annual Conference: Marketing on the Verge

WHEN: Monday, November 7 – Wednesday, November 9, 2005

WHERE: The Charles Hotel, Cambridge, MA

HOW: All technology services and solutions marketers are invited to attend. To register for the conference, visit: http://www.itsma.com/conference.

WHO: The conference presents a great opportunity to meet and network with senior services and solutions marketers. In addition, the conference features a dynamic line-up of speakers, including:

• Ed Brill, Business Unit Executive, Worldwide Notes/Domino Sales, IBM; blog publisher, EdBrill.com
• Charles Born, Vice President, Global Marketing, Amdocs
• Brenda Crawford, Director, AT&T Marketing Positioning, AT&T
• Brian Fugere, Partner and former Chief Marketing Officer, Deloitte Consulting; co-author, Why Business People Speak Like Idiots
• Marty Homlish, Chief Marketing Officer, SAP
• Christopher Lochhead, Chief Marketing Officer, Mercury
• Julie McCan, Director, Services Marketing, Avaya
• Philip Oliver, Acting Group Marketing Director, Fujitsu Services; Vice President, ITSMA
• Jessie Paul, Chief Marketing Officer, Wipro Technologies
• Gail Rigler, Vice President, Global Marketing, EDS Corporation
• Julie Schwartz, Senior Vice President & Chief Research Officer, ITSMA
• Karen Walker, Vice President, HP Services Marketing
• Larry Weber, Founder & Chairman, W2Group; Founder, Weber Shandwick Worldwide

MORE INFORMATION: http://www.itsma.com/conference

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.