ITSMA to Host Its Annual Marketing Leadership Forum on May 25 & 26 in Napa, CA

Featuring Groundswell author, Josh Bernoff, and marketing leaders from Avaya, Deloitte, EMC, Enthiosys, Geehan Group, HCL, Infosys, and others to discuss Thought Leadership Strategies, Social Media as a Business Enabler, the New Talent Pool for Marketing, Customer Relationship Programs, the Move to the Cloud, and more

LEXINGTON, Massachusetts—May 4, 2010—ITSMA has assembled some of the best minds in marketing to explore the “New Vision for Marketing” at its Annual Leadership Forum, to be held in Napa, California.  “This event is always one of the most popular of the year for marketing leaders,” said Dave Munn, President & CEO of ITSMA.  “It is meant to be a small, highly interactive, content rich, leadership roundtable for marketing leaders who want to remain ahead of the curve on marketing trends and breakout strategies,” continued Munn.

WHAT: ITSMA’s 2010 Marketing Leadership Forum: The New Vision for Marketing

WHEN: May 25-26, 2010

WHERE: The Westin Verasa, 1314 McKinstry St., Napa, CA 94559, 1-888-627-7169

WHO: Keynote speaker Josh Bernoff,  Senior Vice President, Idea Development, Forrester Research, and co-author of Groundswell and soon to be released Empowered: Unleash your employees, energize your customers, and transform your business, will tell you how to turn your workforce into HEROs – highly empowered and resourceful operatives.

Featured speakers also include:

• Paul Dunay, Global Managing Director, Services & Social Marketing, Avaya, and author of Social Media and the Contact Center for Dummies and Facebook Marketing For Dummies
• Sean Geehan, Founder of the Geehan Group, and author of The B2B Executive Playbook (published in September 2010)
• Nina Hargus, Vice President, Global Services Marketing, EMC
• Luke Hohmann, Founder and CEO, Enthiosys, and author of three books with the most recent one being Innovation Games®: Creating Breakthrough Products Through Collaborative Play
• Sunder Sarangan, Associate Vice President, Marketing, Infosys
• Anubhav Saxena, Vice President, Marketing, Infrastructure Services, HCL America
• Pauline Weger, Director of Marketing, North America, Deloitte Consulting
• Chris Koch, Director, Research & Thought Leadership, ITSMA
• Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

REGISTER: Forum registration is available at: http://www.itsma.com/events/marketing-leadership-forum-2010/

General inquiries:
Contact us at +1-781-862-8500, or send an email to info@itsma.com.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.