ITSMA Marketing Leadership Forum Scores Top Grades

LEXINGTON, Massachusetts—June 20, 2007—In May, ITSMA hosted more than 50 services and solutions marketers from top technology, communications, and professional services firms—including Alcatel-Lucent, Business Objects, Cisco, Dell, IBM, Oracle, Symantec, Xerox, and many more—at its 2007 Marketing Leadership Forum. Titled Accelerating the Solutions Business, the Forum provided an in-depth look at the innovative ways that companies today are developing, marketing, and selling solutions. Overall, the event received a rating of 4.4 out of 5!

Highlights included:

• Results from ITSMA’s new study on how customers choose solutions providers.
• Case study presentations from SAP, Unisys, Alcatel-Lucent, IBM, Rockwell Automation, Pitney Bowes, and Tata Consultancy Services.
• Numerous networking opportunities including a fun, solution-building exercise with Lego and a networking reception.

“Very enlightening presentations and discussions. In addition to the speaker content, I liked the interactivity and networking,” said Chad Gibbons, director of Global Solutions Marketing and Strategy at Alcatel-Lucent.

Susan Cress, director of Strategic Accounts at Communispace, added, “Impressively organized with great networking opportunities. I love that ITSMA encouraged ‘meeting your neighbor’ throughout the event.”

Paul Orloff, director of Marketing, Eastern Region, for Cubic Corporation, said, “ITSMA’s Marketing Leadership Forum provided the key insights necessary to fine tune your solutions business.”

Don’t miss your chance to be a part of ITSMA’s flagship event. Save the date for ITSMA’s 2007 Marketing Conference, Marketing and the Bottom Line: Leading the Growth Agenda, which will take place on November 14 and 15 in Cambridge, MA.

Special Summary of Case Study Presentations
Highlights from ITSMA’s How Customers Choose Solutions Research
Description of ITSMA’s 2007 Marketing Conference in November

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.