ITSMA Honors Winners of 2008 Marketing Excellence Awards

Accenture, Agilent, Alcatel-Lucent, Autotask, CompuCom, Fujitsu, Hewlett-Packard, IBM, Patni, TCS, Unisys, and Xerox are recognized

LEXINGTON, Massachusetts— November 5, 2008—ITSMA, the leading marketing association for technology, communications, and professional services providers, revealed the winners of the 2008 Marketing Excellence Awards at a gala awards dinner last night during its 15 th Annual Marketing Conference.

“At a time when most marketers are under the gun to deliver more with less, we’re thrilled to recognize the superb, bottom-line efforts of this year’s winners,” said Dave Munn, president and CEO of ITSMA. “The 2008 Marketing Excellence Award winners are truly exceptional across the board, and they deserve every ounce of recognition we can give.”

The 2008 awards program focuses on six critical areas of marketing:

• Sharpening brand and competitive differentiation
• Generating demand
• Enabling sales
• Strengthening customer relationships
• Leveraging digital marketing
• Launching new solutions

An international jury of marketing executives and experts selected the winners based on excellence in innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.

2008 Winners

Sharpening Brand and Competitive Differentiation

• Diamond Award: Accenture
• Gold Award: CompuCom
• Gold Award: Tata Consultancy Services

Generating Demand

• Diamond Award: Xerox
• Gold Award: Unisys

Enabling Sales

• Diamond Award: Xerox
• Gold Award: Alcatel-Lucent

Strengthening Customer Relationships

• Diamond Award: Patni
• Gold Award: Fujitsu Services

Leveraging Digital Marketing

• Diamond Award: Agilent with PARTNERS+simons
• Gold Award: Autotask

Launching New Solutions

• Diamond Award: IBM Corporation
• Gold Award: Hewlett-Packard

For detailed information about the award winners, visit: http://www.itsma.com/News/mea/recent_winners.htm.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.