ITSMA Honors Winners of 2007 Marketing Excellence Awards

Accenture, Avaya, Infosys, SAP, and Satyam win top spots

LEXINGTON, Massachusetts—November 15, 2007—ITSMA, the leading marketing association for technology, communications, and professional services providers, revealed the winners of the 2007 Marketing Excellence Awards at a gala awards dinner last night during its 14 th Annual Marketing Conference. This year’s winners are: Accenture, Autotask, Avaya, BearingPoint, Infosys, Iron Mountain, Microsoft (two awards), SAP, and Satyam.

The 2007 awards program focuses on five critical areas of marketing:

• Sharpening brand and competitive differentiation
• Generating demand through targeted campaigns
• Improving marketing and sales collaboration
• Strengthening customer relationships
• Leveraging digital marketing channels

An international jury of marketing executives and experts selected the winners based on excellence in innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.

“We continue to be amazed by the groundbreaking marketing initiatives that are submitted to our awards program each year,” said Dave Munn, president and CEO of ITSMA. “The 2007 Marketing Excellence Award winners are the cream of the crop, and they deserve every ounce of recognition we can give.”

2007 Winners

Sharpening Brand and Competitive Differentiation

• Diamond Award: Infosys
• Gold Award: Iron Mountain

Generating Demand through Targeted Campaigns

• Diamond Award: Avaya
• Gold Award: Autotask

Improving Marketing and Sales Collaboration

• Diamond Award: SAP
• Gold Award: Microsoft

Strengthening Customer Relationships

• Diamond Award: Satyam
• Gold Award: BearingPoint

Leveraging Digital Marketing Channels

• Diamond Award: Accenture
• Gold Award: Microsoft

For detailed information about the specifics of the winning programs, please visit: http://www.itsma.com/News/mea/recent_winners.htm.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.