ITSMA Appoints Managing Director for Europe

ITSMA, a membership community for technology services and solutions marketers, has appointed Robert Bailey as managing director of ITSMA Europe. Responsible for the European member community of leading technology, telecommunications, and professional services companies, Bailey will lead ITSMA’s programme of events, education, research, and consultancy, all designed to keep members at the forefront of marketing practice.

Bailey is well qualified to spearhead ITSMA’s European operations. He brings to the position an extensive knowledge of IT and telecommunications and over twenty years of international marketing and business development experience. During his career, he has held a variety of senior-level roles with global telecommunications and IT services company SITA and travel technology solutions company Galileo International. He also spent five years working in Switzerland as managing director of travel technology company Traviswiss AG, initially owned by Swissair and sold to Galileo during his tenure. With an MBA from Cranfield School of Management and a BA (Hons) from Cambridge University, Bailey is involved with a number of executive-level communities, such as Critical Eye and the Executive Network, and has operational fluency in multiple languages .

“I’m very excited to welcome Robert Bailey as ITSMA Europe’s managing director,” said Dave Munn, president and CEO of ITSMA. “Robert joins us with significant pan-European business management, marketing, strategy, and sales experience. He will be focused on growing ITSMA’s European membership and staff, expanding the range of popular peer-sharing events, growing ITSMA’s services to include interim staffing support, among others, and deepening ITSMA’s insight and advice to members on critical marketing issues and emerging trends.”

“This is a very exciting time to be joining ITSMA,” said Bailey, “and I look forward to working with ITSMA’s members, customers, employees, and partners to grow the business in Europe.”

Photograph of Robert Bailey and Dave Munn is available on request.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.