ITSMA Announces Marketing Leadership Forum Agenda

Features New ITSMA Research and Case Studies on Solutions Marketing from Alcatel-Lucent, IBM, Pitney Bowes, Rockwell Automation, SAP Labs, and Unisys

LEXINGTON, Massachusetts—April 23, 2007—

WHAT: ITSMA’s 2007 Marketing Leadership Forum: Accelerating the Solutions Business

For the vast majority of companies in the IT, professional services, and telecom space, changes in the marketplace over the past five years have made the move to solutions a top priority. Although companies face numerous challenges as they undergo this transformation, the rewards they are reaping at each stage of the process are great.

At ITSMA’s Marketing Leadership Forum, ITSMA will unveil new research on how customers choose solutions and provide best practice recommendations for marketing and selling solutions. Leading industry executives will share detailed case studies on how their companies have successfully developed, marketed, and sold solutions. Keynote speaker John Hagel, author, senior advisor to McKinsey, and president of John Hagel and Associates, will speak about how solutions providers can harness the power of the Internet to improve customer insight and collaboratively co-create new solutions.

WHEN: May 22-23, 2007

WHERE:
Claremont Resort & Spa
41 Tunnel Road
Berkeley, CA 94705 (12 miles from downtown San Francisco)
1-800-551-7266

WHO: Featured speakers include:

• Karl Bream, Vice President, Corporate Strategic Marketing, Alcatel-Lucent
• Joann Duguid, Vice President, Solutions and Sector Marketing, Americas, IBM
• Steven Garrou, Director, Global Outsourcing and Infrastructure Services, Unisys
• Terry Gebert, Vice President and General Manager, Manufacturing and Process Solutions, Rockwell Automation
• John Hagel, Author, Senior Advisor to McKinsey, and President of John Hagel and Associates
• Steve Hurley, Vice President, Member Engagement, ITSMA
• Robert Mattis, Vice President, Solutions Management, Pitney Bowes
• Julie Schwartz, Senior Vice President, Thought Leadership, ITSMA
• Mark Yolton, Vice President, SAP Community Network, SAP Labs

REGISTER: Forum registration is available at: www.itsma.com/leadershipforum

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.