How companies respond to feedback says a lot about the value it places on customer relationships and loyalty. Unisys’ mantra of “client first” is the driving force behind the company’s Client Satisfaction and Loyalty program which has paid great business dividends since its launch in 2009.
Amid the rise of three distinct types of account based marketing – Strategic, Lite, and Programmatic – ITSMA’s recent study highlights clear differences in the top tactics used by marketers as they implement programs in each of the three approaches.
As marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs. Cisco’s […]
Ask ITSMA: What exactly do you mean when you talk about agile marketing? It seems to mean many different things to different people.
Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services, firm leadership has remained committed to significant investment in thought leadership for more than 20 years.
Developed in the early 2000s as a way to bring marketing and sales together around their most important accounts, ABM has helped many technology and professional services firms think beyond the immediate sales pitch and focus instead on real client needs. “The Rise of Account Based Marketing” timeline illustrates some key moments in the development of ABM.
Upcoming ITSMA Events
ITSMA’s 2016 Marketing Leadership Forum
May 24-25, 2016 – Napa, CA
2016 Next Generation ABM Forum
June 21, 2016 – London, UK
Developing a Differentiated Story for Your Brand in Six Lines
In-Person Masterclass (Invitation Only)
July 6 – London, UK
To view all events, please see our online events calendar.
Recent ITSMA Thought Leadership
Making Thought Leadership Matter: An Inside Look at IBM’s C-Suite Studies
Eric Lesser, research director of the IBM Institute for Business Value (IBV), shares a behind-the-scenes look at the company’s longstanding global C-suite studies, the keys to success in developing and disseminating thought leadership content, and the most recent study.
Scaling Account Based Marketing Programs for Improved Results with New Models, Approaches, and Tools
ITSMA’s Bev Burgess and Andrea Clatworthy, Head of Account Based Marketing at Fujitsu, discuss new ITSMA research on scaling ABM and dig into program development, challenges, and success at Fujitsu.
Fueling the Account Based Marketing Fire
ITSMA’s new study, based on market survey data and interviews with ABM leaders, documents the rapid growth of ABM, the development of three distinct ABM approaches, and the challenges of scaling ABM programs beyond the initial pilot phase.
Charting a New Course for Marketing in a Product as a Service World
As marketing leaders grapple with the simultaneous transformations of technology, services, and marketing, this briefing with Dell and Amdocs highlights three strategic beacons to guide organizational, investment, and programmatic focus.
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