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Latest Issue: Is Demand Generation Merely “Air Cover?”, The Steps to Vertical Market Leadership, Closing the Loop on Lead Nurturing, What Is the Best Way to Reach CIOs?, and more
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2006 Marketing Excellence AwardsChris Koch's Blog

Commentary
The Steps to Vertical Market Leadership: ITSMA’s Vertical Maturity Model (07/08)
Beneath the Surface, a Dramatic Shift in Marketing Priorities (06/08)
How to Penetrate New Accounts in Tough Times (05/08)
 
Marketing in a Recession: Beyond the Obvious (04/08)
ITSMA in the News
How IT Services Firms are Using Thought Leadership for Differentiation and Lead Generation
The Bloom Group's Insights
TCS, Wipro, Infosys increase branding investments
Business Standard, India
A New Version of a Success Story
SAP INFO international
News from ITSMA
ITSMA Appoints New Managing Director for Europe (04/28/08)
ITSMA Launches 11th Annual Marketing Excellence Awards Program (02/04/08)
ITSMA Honors Winners of 2007 Marketing Excellence Awards (11/15/07)

 

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