Innovation Expert Clayton Christensen to Deliver Keynote Speech at ITSMA’s 2006 Marketing Conference

Gathering of 150 technology services and solutions marketers to focus on driving innovation, leading corporate change, and collaborating with company constituents

LEXINGTON, Massachusetts—August 22, 2006—Clayton Christensen, award-winning author of The Innovator’s Dilemma, The Innovator’s Solution, and Seeing What’s Next, will deliver the keynote address at ITSMA’s 2006 Marketing Conference, to be held November 15-16 in Cambridge, MA.

ITSMA’s 2006 Marketing Conference is the flagship networking and thought leadership event for ITSMA, a membership community that helps companies market and sell technology services and solutions. ITSMA’s corporate members represent an elite corps of industry-leading firms including Accenture, Cisco, GE Healthcare, HP, IBM, Oracle, SAP, Wipro, and many more.

Christensen, the Robert and Jane Cizik Professor of Business Administration at Harvard Business School and the founder of three successful companies, will speak about:

• What large technology companies must do to achieve their next wave of growth
• Marketing’s essential role in fostering an entrepreneurial culture
• When not to listen to your best customers

“Driving innovation to the market is one of marketing’s key imperatives,” said Dave Munn, president and CEO of ITSMA. “We’re extremely pleased to have Clayton Christensen on hand to explore how to achieve sustainable growth through innovation with the attendees of our conference.”

In addition to Christensen’s keynote, the conference will feature case study presentations from:

• AT&T, Susan L. Soares, Vice President, Marketing Operations
• CA, Donald Friedman, Executive Vice President and Chief Marketing Officer
• Hewlett-Packard, Deborah Nelson, Senior Vice President of Marketing and Alliances, TSG
• IBM Global Technology Services, Mary A. Garrett, Vice President of Marketing
• And more

ITSMA’s 2006 Marketing Conference will also feature breakout sessions with the winners of the 2006 Marketing Excellence Awards, as well as a special dinner on Wednesday, November 15, to honor excellence in marketing innovation, execution, and business results.

The conference will be take place on November 15-16, 2005 at The Charles Hotel in Cambridge, MA.

For more information and to register online, please visit: http://www.itsma.com/Events/event_desc/06AC11N31.htm.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.