ITSMA Announces Categories for 10th Annual Marketing Excellence Awards

New categories for 2007 include “Leveraging Digital Marketing Channels” and “Improving Marketing and Sales Collaboration”

LEXINGTON, Massachusetts—March 5, 2007—ITSMA, a membership organization that helps companies market and sell services and solutions, is pleased to announce the launch of its 2007 Marketing Excellence Awards program.

The awards program, now in its tenth year, honors the marketing strategies, programs, and campaigns that have achieved excellence at IT, telecom, and professional services firms worldwide. The awards put special emphasis on marketing innovation, program execution, and business results.

Categories for 2007

Entries for the 2007 Marketing Excellence Awards program may be submitted in the following six categories:

• Building the Solutions Business: Developing and managing the solutions portfolio, measuring the solutions business, and redefining the role of marketing and sales in bringing the company’s vision for solutions to life.

• Sharpening Competitive Differentiation: Analyzing position and differentiation vis-à-vis major competitors, developing differentiated messaging for specific markets and offers, implementing integrated campaigns, and documenting results.

• Generating Demand through Targeted Campaigns: Designing, launching, and managing focused campaigns that utilize multiple demand generation tactics in an integrated fashion.

• Improving Marketing and Sales Collaboration: Integrating activities on key initiatives with near- and longer-term payoff, agreeing on core performance metrics for integrated activities, deepening personal and cultural interaction, and changing the organization to strengthen ongoing collaboration.

• Strengthening Customer Relationships: Developing and managing innovative, integrated relationship building programs for existing customers and demonstrating measurable relationship growth results.

• Leveraging Digital Marketing Channels: Using new digital channels to obtain customer and market insight and disseminate company thought leadership, connecting with customers and market influencers in constructive and interactive discussions, and generating leads with digital marketing campaigns.

The deadline for submissions is Friday, June 15, 2007. The winners will be announced at a special awards dinner at ITSMA’s Annual Marketing Conference on November 14, 2007.

Last year’s winners included Accenture, Avaya, CDW, Cisco Systems, EMC Corporation, Lucent Technologies, Nokia Networks, Northrop Grumman, Symbol Technologies, and Xerox Global Services.

2007 Submission Guidelines

The awards are open to all companies worldwide that market and sell technology-related services and solutions. Visit ITSMA’s Website at http://www.itsma.com/News/mea for detailed submission guidelines and the application form.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.