Recent Articles

Avoiding the Social Media Silo March 10, 2010
Bringing Rigor to the Services Development Process March 10, 2010
Marketing Transformation 2: Create an Automated, Integrated Closed-Loop Lead-Management Process March 10, 2010
ITSMA Featured Research: The Keys to Marketing Transformation March 10, 2010

News from ITSMA

ITSMA-PAC Survey Finds Opportunity for Companies to Differentiate Through Thought-Leadership Marketing November 16, 2009
ITSMA-PAC Survey Finds Dramatic Increase in Use of Social Media Among Business and IT Executives in the Purchase Process November 9, 2009
ITSMA Honors Winners of 2009 Marketing Excellence Awards October 27, 2009
ITSMA-PAC Survey Finds Business and IT Executives’ Top Technology Priorities Focused on Maximizing Existing IT Resources October 26, 2009