Recent Articles

How IBM Uses Social Media as Glue for Connecting Events August 10, 2010
How Providers Can Help Customers with Their Business Cases August 10, 2010
How to Develop a Social Media Voice August 10, 2010
ITSMA Research Results: Who Is Investing in the Lead Management Process? August 10, 2010

News from ITSMA

ITSMA to Host Its Annual Marketing Leadership Forum on May 25 & 26 in Napa, CA May 5, 2010
ITSMA Announces 2010 Marketing Excellence Award Categories March 30, 2010
ITSMA-PAC Survey Finds Opportunity for Companies to Differentiate Through Thought-Leadership Marketing November 16, 2009
ITSMA-PAC Survey Finds Dramatic Increase in Use of Social Media Among Business and IT Executives in the Purchase Process November 9, 2009