Recent Articles

Finally, Global Certification for B2B Services Marketing July 12, 2010
Why (and How) Mobile Will Matter to B2B July 12, 2010
Do You Have a Formal Process for Services Development? July 12, 2010
Research Results: Marketing’s Role in Social Media Leadership July 12, 2010

News from ITSMA

ITSMA to Host Its Annual Marketing Leadership Forum on May 25 & 26 in Napa, CA May 5, 2010
ITSMA Announces 2010 Marketing Excellence Award Categories March 30, 2010
ITSMA-PAC Survey Finds Opportunity for Companies to Differentiate Through Thought-Leadership Marketing November 16, 2009
ITSMA-PAC Survey Finds Dramatic Increase in Use of Social Media Among Business and IT Executives in the Purchase Process November 9, 2009