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The Four Stages of Account Based Marketing Adoption
How to Sustain the B2B Social Media Conversation
Marketers Must Beat the B2B Brand Titans at Their Own Game

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Europe: Richard Seymour
Phone: +44 (0)118 903 6117
Email: rseymour@itsma.com

North America: Carolyn Jefferson
Phone: +1-781-862-8500, ext. 121
Email: cjefferson@itsma.com

 

Marketing Excellence Awards

ITSMA In the News

Building effective social media channels (B2B Online)
What is the Major Shift in B2B Buyer Behavior? (LaurenOnDemand)
How to Fit Social Media into Your Marketing Strategy (Savvy B2B Marketing)
Luring B2B Sales Leads With Content Marketing (eMarketer)
What Makes a Company a Thought Leader in B2B Demand Generation Marketing? (Lauren OnDemand)
Measuring Customer Lifetime Value Matters for Lead Generation (B2B Knowledge Sharing)
The Only Way to Get Sales on Your Side for B2B Demand Generation (Lauren OnDemand)

News from ITSMA

IBM and HP Are Still the Top Brands for Consulting and Technology Services, According to ITSMA Study January 26, 2012
ITSMA Releases Its Account Based Marketing Adoption Model to Help Marketers Expand Key Accounts January 4, 2012
New ITSMA Study Identifies the Rise of the B2B Social Buyer December 9, 2011
ITSMA Study Reveals that Few B2B Marketers Consider Lead Management a Core Competence November 10, 2011

Recent Articles

The Four Stages of Account Based Marketing Adoption January 26, 2012
How to Sustain the B2B Social Media Conversation January 26, 2012
Featured Research: Marketers Must Beat the B2B Brand Titans at Their Own Game January 26, 2012
Six Top B2B Marketing Research Topics for 2012 December 20, 2011

 
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