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| Assessment | Engagement Roadmap | Insight Sessions | Advisory Board | Member Benefits | Member Success |
Member Success |
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—Kenny Wyatt, Vice President, Marketing & Product Development, Sprint-Nextel
—Matt Irwin, Service Marketing Manager, Diebold —Barb Holland, Communications Director, CSC
—Jim Budkie, Managing Vice President, Marketing, Hitachi Consulting
—Mary McHugh, Vice President, Marketing, Sales, & Business Operations, IBM |
Listen to Julie Meyers from Xerox Global Services explain the value she gets from her company’s membership with ITSMA.
“ITSMA has been an important source of advice and guidance to help us reach our goals.” 
“Excellent presenters both days of the conference. I will take 16 ideas back to present to our services marketing group for discussion and implementation.” 
“ITSMA’s workshop provided an invaluable opportunity to take a step back from the demands of tactical marketing and focus on my company’s solutions strategy. The discussions and networking were particularly useful, as they allowed me to hear from my peers how they’re dealing with the challenges of going to market as a solutions company, what’s working for them, and what’s not. I came away with a number of practical ideas to take back to my team, and was pleased to have real world examples and case studies to back them up.” 
“Accelerating the transition to solutions marketing is a significant issue for IBM and IBM Global Services and we continue to look to ITSMA’s expertise for ideas and insight as we make our transition.”  |
ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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