ITSMA Podcast Series: Learn from the Best in Technology Marketing

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	Podcast Series: Marketing on the Verge

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As part of our mission to raise the bar for services and solutions marketing by facilitating best practice peer sharing, ITSMA brings you this series of podcasts, Marketing on the Verge. We hope that listening to these seasoned marketing practitioners and experts provides much insight, enthusiasm, and inspiration. Enjoy!

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	Understanding the Social Web: Part II
	Larry Weber, Chairman, W2 Group
	Larry Weber continues the conversation about the importance of using interesting, relevant content to attract the right audiences on the Web and why "engagement" is the most important metric for marketers to consider when they're using new digital tools and channels.
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	Understanding the Social Web: Part I
	Larry Weber, Chairman, W2 Group
	Larry Weber speaks with ITSMA's Rob Leavitt about the three phases of modern marketing, why digital marketing is so important for BtoB companies, and how marketers can get started with the new digital channels one constituency at a time.
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	Language and Communication: Getting Past the Hype
	Brian Fugere, Partner, Deloitte
	Brian Fugere, author of 'Why Business People Talk Like Idiots', talks about why marketers need to get beyond the hype and start communicating in a more authentic, human way.
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	When People Are the Product: Part I
	Gail Rigler, former Vice President of Global Marketing, EDS
	Gail Rigler speaks with ITSMA's Rob Leavitt about marketing's increasingly strategic role within the business, the skills that today's marketers need to take the business to the next level, and the vital role that marketing plays in attracting and retaining top talent.
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	Row Smarter, Not Harder: Part III
	Philip Oliver, Head of Marketing, Fujitsu Services
	Philip Oliver, head of marketing at Fujitsu Services, and ITSMA's Rob Leavitt discuss differentiation, how to stay strategic amidst a crush of tactical activities, and how to ensure that your marketers have the right skills for the job.
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	Row Smarter, Not Harder: Part II
	Philip Oliver, Head of Marketing, Fujitsu Services
	Fujitsu's Philip Oliver continues his conversation with ITSMA's Rob Leavitt on why services companies should focus on reputation rather than brand, why Fujitsu considers its services "programs" rather than "offerings," and how the way a company is organized can be a differentiator.
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	Row Smarter, Not Harder: Part I
	Philip Oliver, Head of Marketing, Fujitsu Services
	Hear Philip Oliver, head of marketing at Fujitsu Services, chat with Rob Leavitt about why today's services marketers need to focus on steering company direction and how they can gain market share.
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	Breaking into the Midmarket
	Sami Hero, Former Vice President of Marketing Operations, SAP
	Sami Hero speaks with ITSMA's Rob Leavitt about SAP's approach to building brand value, branching out beyond enterprise customers, and changing midmarket customer perceptions of SAP.
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	When People Are the Product: Part II
	Gail Rigler, former Vice President of Global Marketing, EDS
	Gail Rigler continues her conversation with ITSMA's Rob Leavitt about how the global workforce is changing and what this means for marketing and its role in shaping corporate culture and getting and keeping great employees.
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