ITSMA Account Based MarketingSM is a strategic approach that helps companies bring greater business value to their most important key accounts and prospective accounts. By treating each account as a market of one, we help companies broaden and strengthen their relationships with key individuals, increase awareness and demand for their services and solutions, and help them to gain superior financial results. Learn more about this powerful approach and how you can become a Certified Account Based Marketer.
As technology buyers continue to press for greater business return on IT and networking investments, technology and consulting companies are seeing the value of going to market with integrated solutions. Learn more about how to make the move.