Comments on: Why (and How) You Should Spend More on Marketing in a Downturn http://www.itsma.com/research/spend-more-on-marketing-in-a-downturn/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Four reasons why you should stop measuring marketing « Chris Koch’s Blog http://www.itsma.com/research/spend-more-on-marketing-in-a-downturn/comment-page-1/#comment-1591 Four reasons why you should stop measuring marketing « Chris Koch’s Blog Fri, 31 Jul 2009 17:42:09 +0000 http://65.202.39.44/?p=2719#comment-1591 [...] that’s what really matters in terms of marketing’s contribution to the business. In this report (free with guest registration), Julie points out that marketing’s primary role is to make [...] [...] that’s what really matters in terms of marketing’s contribution to the business. In this report (free with guest registration), Julie points out that marketing’s primary role is to make [...]

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