Comments on: How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media

By: 5 Ways to Use Social Media for B2B Demand Generation | Demand Gen (r)Evolution

Fri, 06 May 2011 22:00:04 +0000

[...] [...]

By: Relevantie en search engine marketing : Marketing Journaal

Relevantie en search engine marketing : Marketing Journaal — Thu, 07 Apr 2011 11:53:49 +0000

[...] studies aantoonden, zichtbaar bij consumenten maar ook in B2B sectoren. Zo toonde een studie (How Customers Choose Study, 2009) van de ITSMA, eind 2009 al aan dat 27% van de professionele IT buyers in hun zoektocht naar [...]

By: 5 Ways to Use Social Media for B2B Demand Generation

5 Ways to Use Social Media for B2B Demand Generation — Wed, 26 Jan 2011 19:20:20 +0000

[...] [...]

By: Relevance and Content Key in Search Engine marketing

Relevance and Content Key in Search Engine marketing — Mon, 22 Nov 2010 14:12:17 +0000

[...] many studies have indicated, this evolution is visible with consumers as well as in B2B. One study (How Customers Choose Study, 2009) conducted by ITSMA (a professional organization of technology businesses) at the end of 2009 [...]

By: Why Lead Management Automation Really Matters | Chris Koch's B2B Marketing Blog

Fri, 22 Oct 2010 17:52:10 +0000

[...] part it is being driven by social media. ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include [...]

By: 3 Ways to Handle the Unpredictable Behavior of the B2B Buyer | MarketingProfs Daily Fix Blog

Wed, 04 Aug 2010 15:03:03 +0000

[...] like your B2B buyers, doesn’t it? Most buyers find you, not vice versa. According to ITSMA, almost two-thirds of buyers conduct their own research and then contact the vendor, not vice [...]

By: Percentage of Budget for Social Media Rising | Aaron Robb

Percentage of Budget for Social Media Rising | Aaron Robb — Tue, 23 Mar 2010 18:37:31 +0000

[...] percentage of budget spent on social media went from 10-12% in Jan 2009 to 15-20% in Jan 2010. (Source) There are also companies now putting a large percent of their budgets directly into social media. [...]

By: The C-suite’s use of social media : Continuous Customer Capture

The C-suite’s use of social media : Continuous Customer Capture — Mon, 02 Nov 2009 16:25:37 +0000

[...] research by ITSMA (the IT Services Marketing Assoc.) has looked into the C-suite’s use of social media and been [...]