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	<title>Comments on: Take Advantage of the Epiphany Stage</title>
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		<title>By: Market your technology like a publisher &#171; Tech Marketing Blog</title>
		<link>http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-2786</link>
		<dc:creator>Market your technology like a publisher &#171; Tech Marketing Blog</dc:creator>
		<pubDate>Thu, 12 Nov 2009 15:41:58 +0000</pubDate>
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		<description>[...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]</description>
		<content:encoded><![CDATA[<p>[...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]</p>
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		<title>By: Why marketers must become the new publishers &#171; Chris Koch&#8217;s Blog</title>
		<link>http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-2297</link>
		<dc:creator>Why marketers must become the new publishers &#171; Chris Koch&#8217;s Blog</dc:creator>
		<pubDate>Wed, 07 Oct 2009 00:30:11 +0000</pubDate>
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		<description>[...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]</description>
		<content:encoded><![CDATA[<p>[...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]</p>
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		<title>By: Four reasons to stop measuring marketing &#171; Chris Koch&#8217;s Blog</title>
		<link>http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-1593</link>
		<dc:creator>Four reasons to stop measuring marketing &#171; Chris Koch&#8217;s Blog</dc:creator>
		<pubDate>Fri, 31 Jul 2009 17:48:47 +0000</pubDate>
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		<description>[...] pull in prospects through thought leadership, we need to understand that our life’s blood is the Epiphany Stage of the buying process. We need marketing content specifically targeted at that stage, as well as [...]</description>
		<content:encoded><![CDATA[<p>[...] pull in prospects through thought leadership, we need to understand that our life’s blood is the Epiphany Stage of the buying process. We need marketing content specifically targeted at that stage, as well as [...]</p>
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