http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-13220 Marketing Strategy and Thought Leadership Marketing | Chris Koch's B2B Marketing Blog Mon, 07 Mar 2011 18:07:56 +0000 http://65.202.39.44/?p=2828#comment-13220 [...] Existing customers are also looking for new ideas. There’s no reason you can’t explore the epiphany stage with them more than [...] [...] Existing customers are also looking for new ideas. There’s no reason you can’t explore the epiphany stage with them more than [...]

]]> http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-4287 kenny madden Sat, 27 Feb 2010 22:12:15 +0000 http://65.202.39.44/?p=2828#comment-4287 slowly but surely going in the right direction. I would go one step further and make a claim that the traditional sales model itself is at fault. turning to a consulative process won't make any differnce if you intention os to place product or a solution. I would check out spiceworks and see what our users feel about the sales process today. It's not pretty. slowly but surely going in the right direction. I would go one step further and make a claim that the traditional sales model itself is at fault. turning to a consulative process won’t make any differnce if you intention os to place product or a solution. I would check out spiceworks and see what our users feel about the sales process today. It’s not pretty.

]]> http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-2786 Market your technology like a publisher « Tech Marketing Blog Thu, 12 Nov 2009 15:41:58 +0000 http://65.202.39.44/?p=2828#comment-2786 [...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...] [...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]

]]> http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-2297 Why marketers must become the new publishers « Chris Koch’s Blog Wed, 07 Oct 2009 00:30:11 +0000 http://65.202.39.44/?p=2828#comment-2297 [...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...] [...] an important trend before others do. For marketers, being timely means having content that matches every stage of the buying cycle, so that you have a chance for an “exclusive” at each [...]

]]> http://www.itsma.com/ezine/take-advantage-of-the-epiphany-phase/comment-page-1/#comment-1593 Four reasons to stop measuring marketing « Chris Koch’s Blog Fri, 31 Jul 2009 17:48:47 +0000 http://65.202.39.44/?p=2828#comment-1593 [...] pull in prospects through thought leadership, we need to understand that our life’s blood is the Epiphany Stage of the buying process. We need marketing content specifically targeted at that stage, as well as [...] [...] pull in prospects through thought leadership, we need to understand that our life’s blood is the Epiphany Stage of the buying process. We need marketing content specifically targeted at that stage, as well as [...]

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