http://www.itsma.com/ezine/should-salespeople-work-with-marketing/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.itsma.com/ezine/should-salespeople-work-with-marketing/comment-page-1/#comment-2405 Rinku Thu, 15 Oct 2009 07:51:59 +0000 http://www.itsma.com/?p=3493#comment-2405 I agree completely. It is greatly dependent on the management to develop systems, tools and processes which ensure greater integration / communication between the two functions. I agree completely. It is greatly dependent on the management to develop systems, tools and processes which ensure greater integration / communication between the two functions.

]]> http://www.itsma.com/ezine/should-salespeople-work-with-marketing/comment-page-1/#comment-48 Suzanne Lowe Sat, 23 May 2009 15:18:43 +0000 http://www.itsma.com/?p=3493#comment-48 Great points here, but the real "glue" for sales and marketing to work together must be management's reconfiguration of the processes, skills and support for truly integrating marketing and sales. I call these the "Integration Imperatives." Too often, we ask marketers and sellers to remake their own functions, and then we wonder why our firms still have so many silos. Great points here, but the real “glue” for sales and marketing to work together must be management’s reconfiguration of the processes, skills and support for truly integrating marketing and sales. I call these the “Integration Imperatives.” Too often, we ask marketers and sellers to remake their own functions, and then we wonder why our firms still have so many silos.

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