Comments on: Why Marketers Need a Publishing Process http://www.itsma.com/ezine/marketers-need-a-publishing-process/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Koch http://www.itsma.com/ezine/marketers-need-a-publishing-process/comment-page-1/#comment-5862 Chris Koch Wed, 12 May 2010 19:07:03 +0000 http://www.itsma.com/?p=4946#comment-5862 Hi Dawn, Great point. We need to create a holistic lead management process so that we can give customers reasons to keep visiting our websites and engage with us. Hi Dawn,

Great point. We need to create a holistic lead management process so that we can give customers reasons to keep visiting our websites and engage with us.

]]> By: Dawn http://www.itsma.com/ezine/marketers-need-a-publishing-process/comment-page-1/#comment-4471 Dawn Wed, 10 Mar 2010 20:07:30 +0000 http://www.itsma.com/?p=4946#comment-4471 Not only do we have to be content creators, we have to evolve content delivery from push to pull and deliver information when the client wants it. That's when we can foster bi-lateral communication and get to the on-going dialogue that adds value for both us and the client. Not only do we have to be content creators, we have to evolve content delivery from push to pull and deliver information when the client wants it. That’s when we can foster bi-lateral communication and get to the on-going dialogue that adds value for both us and the client.

]]> By: Shawn http://www.itsma.com/ezine/marketers-need-a-publishing-process/comment-page-1/#comment-3221 Shawn Fri, 11 Dec 2009 21:43:37 +0000 http://www.itsma.com/?p=4946#comment-3221 I'm convinced that our organization needs to get more into the content creation business - and by "more," I mean producing the right types of pieces such as thought leadership materials (and leveraging them, at least in part, through social media). To help me make my case, I'm hoping to be pointed to articles that list/describe other companies that are going the content creation route. Anyone know of such pieces? I’m convinced that our organization needs to get more into the content creation business – and by “more,” I mean producing the right types of pieces such as thought leadership materials (and leveraging them, at least in part, through social media). To help me make my case, I’m hoping to be pointed to articles that list/describe other companies that are going the content creation route. Anyone know of such pieces?

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