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Thursday, December 20th, 2012
ITSMA Honors 2012 Marketing Excellence Award WinnersBy Jeanne Brown
On the evening of December 4, 2012, ITSMA announced the winners of its annual Marketing Excellence Awards. Chosen by an international jury of marketing executives and experts, the winners displayed distinction in situation analysis, innovation, program execution, and business results.
This is the fifteenth year that ITSMA has been honoring outstanding marketing achievements at B2B services and solutions companies. Over the years, the award categories have evolved to reflect the complexity of B2B marketing as well as the changes marketers are making to stay relevant to buyers and to grow the business.
The awards honor excellence at two levels: diamond and gold. Congratulations to the 2012 winners!
Driving Business with Thought Leadership
Enabling Sales Channels
Generating and Nurturing Leads
Marketing with Social and Interactive Media
Strengthening Client Relationships and Building Loyalty
Transforming the Marketing Organization
For detailed information about the award winners, visit http://www.itsma.com/news/12-mea-winners/.
ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at www.itsma.com.