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Thursday, December 20th, 2012

ITSMA Honors 2012 Marketing Excellence Award Winners

By Jeanne Brown


On the evening of December 4, 2012, ITSMA announced the winners of its annual Marketing Excellence Awards. Chosen by an international jury of marketing executives and experts, the winners displayed distinction in situation analysis, innovation, program execution, and business results.

This is the fifteenth year that ITSMA has been honoring outstanding marketing achievements at B2B services and solutions companies. Over the years, the award categories have evolved to reflect the complexity of B2B marketing as well as the changes marketers are making to stay relevant to buyers and to grow the business.

The awards honor excellence at two levels: diamond and gold. Congratulations to the 2012 winners!

Driving Business with Thought Leadership

  • Diamond Award: Deloitte
  • Gold Award: BT

Enabling Sales Channels

  • Diamond Award: Cisco
  • Gold Award: IBM

Generating and Nurturing Leads

  • Diamond Award: Dell
  • Gold Award: Cisco
  • Gold Award: DocuSign

Marketing with Social and Interactive Media

  • Diamond Award: Dell
  • Gold Award: Infosys

Strengthening Client Relationships and Building Loyalty

  • Diamond Award: IBM
  • Gold Award: Microsoft Corporation
  • Gold Award: Optum

Transforming the Marketing Organization

  • Diamond Award: TCS
  • Gold Award: Capgemini

For detailed information about the award winners, visit

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at



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