Comments on: How CSC Built the Holy Grail of B2B Social Media http://www.itsma.com/ezine/csc-holy-grail-of-b2b-social-media/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Social media, mobile, and marketing resolutions for 2011 | Chris Koch's B2B Marketing Blog http://www.itsma.com/ezine/csc-holy-grail-of-b2b-social-media/comment-page-1/#comment-10367 Social media, mobile, and marketing resolutions for 2011 | Chris Koch's B2B Marketing Blog Tue, 28 Dec 2010 21:03:42 +0000 http://www.itsma.com/?p=6085#comment-10367 [...] through phones to buyers. What we should be thinking about instead is why we haven’t created an online community that is so important to buyers that they will demand an application on their mob... If you don’t have a mobile application today, the problem isn’t with mobile, it’s with your [...] [...] through phones to buyers. What we should be thinking about instead is why we haven’t created an online community that is so important to buyers that they will demand an application on their mob… If you don’t have a mobile application today, the problem isn’t with mobile, it’s with your [...]

]]> By: Jane Hiscock http://www.itsma.com/ezine/csc-holy-grail-of-b2b-social-media/comment-page-1/#comment-6341 Jane Hiscock Wed, 09 Jun 2010 18:47:02 +0000 http://www.itsma.com/?p=6085#comment-6341 Great article Chris and terrific insights for people looking to begin an online community. Many of our clients have successfully extended their in-person communities into online settings as well. One thing to consider in this process is co-creating a charter with the community members. We often find that communities that are languishing are struggling because the ownership for that community isn't shared with the members - help your members feel ownership by creating a charter with them. Thanks for the article. Jane Hiscock Great article Chris and terrific insights for people looking to begin an online community. Many of our clients have successfully extended their in-person communities into online settings as well.

One thing to consider in this process is co-creating a charter with the community members. We often find that communities that are languishing are struggling because the ownership for that community isn’t shared with the members – help your members feel ownership by creating a charter with them.

Thanks for the article.
Jane Hiscock

]]>