| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
| 2013 |
June
Lessons from ITSMA’s Marketing Leadership Forum: The Value of Alignment; Featured Research: Are You Measuring Activity or Outcomes?; Three Imperatives for European B2B Services Marketers from ITSMA Europe Senior Vice President Bev Burgess; |
May
How Dell Mobilized a Disciplined Army of Social Media Ambassadors; Rapport, Relevance, Resonance, and Results: The 4Rs of Account Based Marketing; Featured Research: Invest in Technology, But Also Training and Adoption; |
April
Featured Research: Culture Is More Powerful Than Marketing Technology; ITSMA Now Offers You a Choice of ABM Training Programs; Translating Marketing Understanding into Results: Getting Close to the Revenue; |
March
A Brave New World for Marketers; Summer School: ITSMA’s Account Based Marketing Certification Program; Featured Research: Brand Awareness: The Power of Size; |
February
Five Myths About Account Based Marketing; ITSMA Featured Research: Services Companies Invest in Marketing Automation; |
January
The Purpose of a Brand: How Dell Rescued its Reputation; ITSMA Featured Research: How Sales Provides Value in Every Stage of the Purchase Process; |
| 2012 |
December
Not a Prediction: Six Hot Areas in B2B Marketing Research for 2013; What is Marketing’s New Value Proposition?; ITSMA Honors 2012 Marketing Excellence Award Winners; ITSMA Featured Research: The B2B Social Buyer: Young Senior Executives with Clout; |
November
ITSMA’s 18th Services Marketing Budget and Trends Survey Offers Participants Custom Peer Benchmark Report; How Star Wars can Help Marketers Tell Their Story; Featured Research: The Most Credible Information Source is You; Six Steps to Establishing a Formal Customer Engagement Program; |
October
How to Transform Your Marketing Organization: Lessons from the Trenches ; How to Get the Most Out of the Annual Marketing Conference; ITSMA Launches Account Based Marketing Certification Program; Featured Research: Take the First Step to Improve Your Marketing Performance; |
September
Featured Research: The Six Principles of Marketing Performance Management; Seven Steps to Create a Stronger Growth Engine in Marketing; Can You Predict the Future?; |
August
Account Based Marketing Course Helps Reach Key Accounts; Four Critical Success Factors for Enabling Sales; Featured Research: Marketing Needs to Be the Change It Wants to See; |
July
Exploring the Five Cs of Content Marketing at Cisco; Five Tips for Building a Multinational Brand; Featured Research: The Rise of the Supermarketer; How Marketing Can Facilitate the Go-to-Market Strategy; |
June
War Stories, Wisdom, and Wine: A Recap of the 2012 Marketing Leadership Forum; Transforming Marketing to Run Like a Business; What Marketing Transformation Looks Like: Three Stories from the Trenches; Featured Research: A Recipe for Sales Enablement Success; |
May
Featured Research: Market Your Thought Leadership Internally Before Taking It to the Customer ; The Six Pillars of a Successful Thought Leadership Strategy; Seven Vital Signs of a Successful Solutions Strategy; |
April
Featured Research: Marketing Needs to Empower Sales to Do Thought Leadership Selling; Why Influencing Buyers Isn't Enough; Industry Insight Is Making Account Based Marketing More Relevant; |
March
Four Ways to Measure Your Thought Leadership Reputation with Buyers; How to Tie Thought Leadership to a Lead Management Process; B2B Services Marketing: A New Blog Highlighting Research-Based Insights; Featured Research: More Challenges Than Answers in Solutions Marketing; |
February
Featured Research: No Money Is No Excuse: Marketers Are Finding Funds; Seven Rules for Scaling Account Based Marketing Programs; How Social Media Brought the Humanity into HP Technology Services Marketing; Make Thought Leadership Marketing More Credible with Hard Data; |
January
The Four Stages of Account Based Marketing Adoption; How to Sustain the B2B Social Media Conversation; Featured Research: Marketers Must Beat the B2B Brand Titans at Their Own Game; |
ITSMA's monthly email newsletter provides a lively combination of short articles on services marketing issues, excerpts of new research reports, insight into professional development issues, marketing tools and guidelines, and news of ITSMA publications and events. It's a great way to keep in touch with ITSMA's latest thinking
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