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ITSMA Ezine ITSMA's monthly email newsletter provides a lively combination of short articles on services marketing issues, excerpts of new research reports, insight into professional development issues, marketing tools and guidelines, and news of ITSMA publications and events. It's a great way to keep in touch with ITSMA's latest thinking and analysis. Sign up today or browse through our articles.

ITSMA Featured Research: The Keys to Marketing Transformation; Marketing Transformation 2: Create an Automated, Integrated Closed-Loop Lead-Management Process; Bringing Rigor to the Services Development Process ; Avoiding the Social Media Silo;

2005 | 2006 | 2007 | 2008 | 2009

2010

February
ITSMA Featured Research: The Rise of Thought Leadership; The Key to Success in Social Media: Emphasize Learning; 2010: The Year of Marketing Transformation;

January
ITSMA Featured Research: Will the Cycle Begin Again? ; Case Study: How Fujitsu Services Uses Segmentation to Prioritise Sales Opportunities; Five B2B Marketing Trends for 2010;

2009

December
How to Get Ahead in the Recovery; Marketing and Sales Need to Share a Leader; Why Marketers Need a Publishing Process;

November
Marketing Imperatives for 2010; What Will B2B Buyers Do in a Recovery?; When Hard Times Hit, Innovate; Case Study: Lawson Global Support: How to Use Research to Develop Improved Offerings;

October
How We're Killing Salespeople's Careers—and How to Stop It; Thought Leadership Is Dead. Long Live Idea Marketing. ; Use “Moral Purpose” to Drive Your Digital Reputation ;

September
How to Make "Solutions" More Than a Buzzword; How Xerox Gives Salespeople the Information to Start Conversations; IBM’s Innovation Jam: Marketing to Customers Through the Innovation Process;

August
Interview: How to Use Analytics to Optimize the Marketing Mix ; Why You Need Three Different Types of Value Propositions; You’re Asking for Too Much Information;

July
Four Steps for Solutions Growth in the Downturn; Interview: How to Create a Marketing Crystal Ball; How to Develop Your Web 2.0 Participation Strategy;

June
How to Rescue a Brand in Crisis; Plan to Win an Award; Why the Account Planning Process Is Broken—and How to Fix It ;

May
Why Should Salespeople Work with Marketing, Anyway?; Account-Based Marketing: A Strategy for Tough Times; How to Develop a Complex Solution: HP’s Data Center Transformation;

April
Have You Given Your Employees Permission to Use Social Media?; Use Marketing to Reduce the Cost Per Order Dollar; Case Study: How CSC Integrated Strategic Marketing into the Portfolio Management Process;

March
How to Balance Reuse and Customization in Marketing; Its Time to Rethink Thought Leadership; The Next Frontier in Differentiation: Know Your Clients;

February
Take Advantage of the Epiphany Stage; The Best Way to Qualify Leads: Have Them Do It Themselves; The End of the Boondoggle: Customers Want Business Content in Their Events;

January
Buck the Budget Trend: Can You Save Your Marketing Programs?; What Should Never Be Outsourced?; Why Our Customers Aren't Listening to Us ;

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.

Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)