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ITSMA Ezine ITSMA's monthly email newsletter provides a lively combination of short articles on services marketing issues, excerpts of new research reports, insight into professional development issues, marketing tools and guidelines, and news of ITSMA publications and events. It's a great way to keep in touch with ITSMA's latest thinking and analysis. Sign up today or browse through our articles.

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2012

January
The Four Stages of Account Based Marketing Adoption; How to Sustain the B2B Social Media Conversation; Featured Research: Marketers Must Beat the B2B Brand Titans at Their Own Game;

2011

December
Featured Research: Thought Leadership Is Becoming Critical to Buyers; Seven Prerequisites for Social Media Success—That Have Nothing to Do with Social Media ; Why Your Brand Forgets about Customers; How to Use Cultural Differences to Your Advantage; Six Top B2B Marketing Research Topics for 2012;

November
Featured Research: Marketers Rejoice! You're No Longer Spurned by B2B Buyers; How to Get Channel Salespeople to Train: Appeal to Their Core Motivations ; The 2011 ITSMA Marketing Excellence Award Winners; Five Ways to Increase Customer Relevance and Intimacy;

October
Featured Research: Lead Management Can't Be a One-Way Street; Six Essentials for Engaging Senior Customer Executives; What CFOs Expect from Their CMOs; How B2B Marketers Can Stay Current: Hear from Marketing Experts, Authors, and Peers at ITSMA's Conference;

September
Featured Research: Successful Lead Management Leverages Social Media; Four Tips for Video Marketing Success in B2B; The Six Obstacles to Becoming a Data-Savvy Organization; Why Marketing Automation and Lead Scoring Aren't Enough;

August
Three Lessons B2B Marketers Can Learn from Their B2C Counterparts; Featured Research: Process, Not Content, Is the Biggest Challenge to Lead Management; The Five Pillars for Integrating Social Media into the Marketing Strategy;

July
Five Benefits of Business Themes; Marketers Get Real About Customer Relevance and Intimacy; Featured Research: Lead Generation Process Outsourcing;

June
ITSMA and CIM Announce the Next Unit of Their Services and Solutions Diploma Course; Featured Research: Will Social Media Dominate the Marketing Mix?; Three Ways to Apply Account-Based Marketing Successfully; How to Think Out Loud in Social Media;

May
Featured Research: Data-Savvy Marketing Is Linked to Better Sales Performance; ITSMA’s Marketing Big Ideas 2011: The Marketing Organization Will Coalesce Around Specialists and Super-marketers; Why Marketing Needs a Chief Technologist; Six Things Data-Savvy Marketers Are Doing Right;

April
ITSMA Featured Research: Making the Shift to a Fact-Based Marketing Culture; When Services Are Invisible: How Avaya Proves Value to its Customers; Why Should We Monitor Social Media?; The Two Most Effective Lead Generation Tactics in B2B;

March
ITSMA Featured Research: Three Ways to Formalize Your Thought Leadership Process ; ITSMA's Marketing Big Ideas 2011: The Rise of Personal Brands ; Two Ways to Connect Thought Leadership to Revenue;

February
ITSMA Featured Research: The New Buyer Paradox: Self-reliant, yet Dependent ; How to Create Content That Helps Sales Connect with the Customer; ITSMA's Eight Big B2B Marketing Trends for 2011;

January
Featured Research: The Next Stage of Marketing Transformation; What Should Your PR Strategy Be in the Era of Social Media?; How to Focus Thought Leadership on Customers' Needs; Five Ways B2B Marketers Can Build Their Brand;

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.

Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)