Road Show – Lunch Briefing

Just Add Data: The Path to Better Marketing Results

Sharing information October 3, 2012
12:00–2:00 pm ET
Falls Church, VA

(Free for ITSMA members)

Also in:

Santa Clara, CA
September 20, 2012

Basking Ridge, NJ
October 4, 2012

Overview

ITSMA research shows that marketing organizations that leverage data in their strategic and tactical decision making have a business performance advantage. Data-savvy organizations are better able to improve their average time to revenue and decrease their sales costs per order dollar. But what does it take to be data-savvy?

Join ITSMA’s Dave Munn, President and CEO, and Julie Schwartz, Senior Vice President Research and Thought Leadership, for a first-look at the results from the ITSMA/Vision Edge Marketing survey on marketing data, metrics, and analytics. You will gain insight into how you and your peers use marketing data, metrics, and analytics to inform marketing decisions, predict buyer behavior, improve marketing performance, and forecast trends.

Lead Facilitators

Dave Munn
President & CEO
ITSMA
Learn More >

Julie Schwartz
Senior Vice President Research and Thought Leadership
ITSMA
Learn More >

Guest Speaker

Laura Patterson
President
VisionEdge Marketing
Learn More >

Event & Location Information

Westin Tysons Corner Event Date: October 3, 2012

Event Time: 12:00–2:00 pm ET

Member price: No Charge

Non-member price: $95

Event Location:

The Westin Tysons Corner
7801 Leesburg Pike
Falls Church, VA

Phone: 888-627-8970

Website: http://www.westintysonscornerhotel.com/

Special Requests: If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or on +1-781-862-8500, Ext. 121.

ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.