ITSMA Executive Roundtable

Taking Stock of Marketing’s Transformation: Where Are We Now and Where Do We Need to Be

August 3, 2010
12:00 – 4:30 pm PT
Invitation Only

Hosted by Oracle Corporation
5805 Owens Drive
Pleasanton, CA

Overview

The last year and half has been a challenging and introspective period for most marketing leaders and their organizations. Faced with budget and staff cuts and a reprioritization of strategies and tactics, a significant amount of change has taken place in most organizations. As we move from a downturn, do-more-with-less mentality to an investment mode, marketing leaders are grappling with a host of issues such as: investing in new marketing systems and processes, hiring new talent, changing organizational models and reporting structures, rebalancing the marketing mix, etc., all in the name of supporting and enabling growth.

This invitation-only Executive Roundtable (for member sponsors) will be led by Dave Munn, ITSMA’s President and CEO, and hosted by Oracle’s Steve Pinedo, Vice President of Customer Services Marketing, in Redwood Shores, CA. The interactive session will feature:

An overview and discussion of current marketing priorities and challenges facing ITSMA members
Marketing Transformation: Where have we made progress, what areas need attention:
- Pursuing new organization models and structures
- Investing in new systems and processes
- Developing and adding new skills and competencies
- Integrating Social Media into marketing and into the business
- Solidifying marketing’s leadership role and perception in the business
ITSMA update on upcoming activities

ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.