ITSMA Sponsorship Program

spacer

“Great info, great networking opportunities, smart people, smart ideas.
—Janis Fratamico, Director, Americas Marketing, IBM Global Business Services

Our sponsorship opportunities provide you with access to marketing decision makers from across the IT industry, and space for 2010 is limited! Don’t miss this opportunity to gain industry credibility through direct association with marketing thought leaders and the ITSMA brand.

Events Overview

As the premier thought leader for services and solutions marketing, ITSMA organizes conferences, forums, workshops, and briefings that showcase industry thought leaders, best selling authors, market analysts, renowned consultants, and top marketing executives, along with ITSMA’s cutting-edge research and analysis on strategies for success in today’s marketplace.

Speakers at past ITSMA events have included:

  • Larry Weber, Chairman, Digital Influence Group
  • David Edelman, Partner, Marketing and Sales Practice, McKinsey & Company
  • Hilary Fordwich, President and Founder of Strelmark, LLC
  • Jean-Christian (JC) Jung, Senior Vice President, Consulting Services and Business Development, Pierre Audoin Consultants
  • Lynn Anderson, Vice President, Influencer Marketing, Technology Solutions Group, Hewlett-Packard
  • Clayton Christensen, Professor, Harvard Business School; author of The Innovator’s Dilemma and The Innovator’s Solution
  • George Colony, Chairman and CEO, Forrester Research
  • Keith Ferrazzi, CEO, Ferrazzi Greenlight; former CMO of Starwood Hotels
  • Donald Friedman, former EVP & CMO, CA
  • Brian Fugere, Partner and former CMO, Deloitte Consulting; co-author, Why Business People Speak Like Idiots
  • John Giere, former CMO, Alcatel-Lucent
  • Carolyn Groobey, former Principal, McKinsey & Company
  • Chip Heath, Author, Made to Stick
  • Brian Carroll, CEO, InTouch; author, Lead Generation for the Complex Sale

Benefits of Sponsorship

There are many rewards associated with sponsorship, including:

  • Participation in ITSMA’s community of marketing practitioners with real purchasing power
  • Increased visibility through display opportunities, event participation, and inclusion in pre- and post-event publicity
  • Insight into today’s top marketing challenges and priorities, which will improve your ability to hold business-focused conversations with prospects
  • Generation of sales leads and other opportunities for partnership and collaboration

Past Sponsors

Brainshark Brainshark BtoB Magazine
CMP TechTracker | Media The Kern Organization
StoryQuest

Praise for ITSMA Events

“ITSMA consistently produces high-quality events for its members and guests. Cutting edge, senior-level marketers tune into these events to learn about solutions that will deliver an immediate impact on their business. Our sponsorship has always proven to be worthwhile,
due largely to the quality of conversations these sessions facilitate with marketing leaders from around the world. Additionally, the ITSMA events team consistently goes above and beyond to do whatever it takes to produce optimal results for us all.”
—Leigh Segall, VP Marketing, SAVO

“Many great, fresh ideas were shared that are relevant to my business. The conference was delivered with a nice human touch.” —Louise Riddle, IBM

“Very inspiring—came away with a TON of ideas and ways to implement them based on successful methods by others.” —Barbara Krasner, Alcatel-Lucent

“It was a great conference with very good speakers and interesting and applicable case studies.”—Louise Singer, CGI

Sponsorship Opportunities

Contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com.

Event Sponsorship Level Number
Available
Benefits of Sponsorship
ITSMA Forums/Conferences (Two events in 2010)
Marketing Leadership Forum:
Exclusive event for senior marketing executives to explore the latest strategic thinking, challenges, and opportunities in marketing and selling technology solutions.

Annual Marketing Conference: ITSMA’s annual conference for marketing executives, directors, and managers to explore new ideas, research, and best practices
in marketing and selling technology services and solutions.

Host
Sponsor
One per event Logo featured as premier sponsor in all event marketing collateral and on ITSMA Website

Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns

Premier display space at event

Premier sponsorship of the event welcome reception, including signage

Attendance at all event sessions for up to three representatives

Promotional insert (up to four pages) in event materials

Opportunity for a sponsoring senior executive to conduct a topic-appropriate break-out session (if applicable) with sponsor’s client

Opportunity for sponsor invite their clients to attend the event at the ITSMA member rate

Reciprocal hyperlink on ITSMA Website

Secondary Sponsor Two per event Logo included in all event marketing collateral and on ITSMA website

Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns

Display space at event

Secondary sponsorship of event welcome reception (if applicable), including signage

Attendance at all event sessions for up to two representatives

Promotional insert (up to two pages) in event handout

Reciprocal hyperlink on ITSMA Website

Display Sponsor Two per event Logo included in all event marketing collateral and on ITSMA website

Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns

Display space at event

Attendance at all event sessions for one representative

Promotional insert (one page) in event handout

Reciprocal hyperlink on ITSMA Website

ITSMA Online Briefings (7 events in 2010)
One-hour web briefings bring together marketing executives and managers to learn about new ITSMA research and analysis on a variety of critical topics. Host
Sponsor
One per briefing Logo featured as premier sponsor in ITSMA’s Newsletter, event email invitations, and on ITSMA website

Opportunity to welcome and introduce speakers

Attendance at briefing for three sites

Logo included on first and last presentation slides

ITSMA Breakfast/Lunch Briefings (8 events in 2010)
Two-hour briefings in
different US cities bringing together marketing executives and managers for a discussion of new ITSMA research and analysis on
current trends and best practices.
Host
Sponsor
One per briefing Logo featured as premier sponsor in all event marketing collateral and on ITSMA Website

Opportunity to welcome and introduce speakers

Display space at event

Attendance at briefing for three representatives

Promotional insert (one page) in event materials

For more information contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com.


Sponsor ITSMA’s Newsletter

With a subscriber base of more than 8,500 marketing executives including CMOs, presidents, vice presidents, directors, managers, analysts, consultants, and other industry influencers, ITSMA’s monthly newsletter provides an excellent vehicle for increasing your visibility among marketing movers and shakers.

With content that ranges from commentary on recent research findings and marketing trends to best practice case studies of successful technology services and solutions marketing initiatives to interviews with leading industry thought leaders, the newsletter represents one of ITSMA’s core tools for providing value to our members, friends, and prospects.

Sponsors will gain:

  • Logo featured upfront as premier sponsor
  • Direct association with the ITSMA brand and thought leadership

From building awareness to generating sales leads, ITSMA’s Marketing Strategist can help you create a meaningful dialogue with the marketing decision makers you want to reach.

“I can’t let another issue pass without telling you how impressed I am by the newsletter. You consistently bring fresh ideas, original thought, and truth to every article in every issue. It’s truly inspiring! It is clear that you and your team listen, you think, you strive for quality, and you are committed to delivering value. Keep up the good work!” —Kathy Nolan, Unisys

“I am a regular reader of the newsletter and the tips are fantastic!” —Louise Robinson, Deloitte

Create Your Own Package

Along with the different events, activities, and levels of sponsorship available to you, ITSMA is happy to customize a sponsorship package to meet your company’s needs.

Contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com to discuss how we can help you meet your business goals.

 


ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.

 

HOME  |  Research & Insights  |  Consulting  |  Training  |  Events  |  Members  |  About Us  |  Site Map   |  Site Search
ITSMA North America: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)
ITSMA Europe: +44 (0)118 903 6117  | Company No: FC023364  |  Branch No: BR006173  |  VAT No: GB 840 4681 32
Feedback  |  Privacy Policy  |  Email: info@itsma.com  |  © 2010 Copyright ITSMA. All Rights Reserved.