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ITSMA Sponsorship Program

“Great info, great networking opportunities, smart people, smart ideas.
—Janis Fratamico, Director, Americas Marketing, IBM Global Business Services

Our sponsorship opportunities provide you with access to marketing decision makers from across the IT industry, and space for 2010 is limited! Don’t miss this opportunity to gain industry credibility through direct association with marketing thought leaders and the ITSMA brand.

Events Overview

As the premier thought leader for services and solutions marketing, ITSMA organizes conferences, forums, workshops, and briefings that showcase industry thought leaders, best selling authors, market analysts, renowned consultants, and top marketing executives, along with ITSMA’s cutting-edge research and analysis on strategies for success in today’s marketplace.

Speakers at past ITSMA events have included:

• Larry Weber, Chairman, Digital Influence Group
• David Edelman, Partner, Marketing and Sales Practice, McKinsey & Company
• Hilary Fordwich, President and Founder of Strelmark, LLC
• Jean-Christian (JC) Jung, Senior Vice President, Consulting Services and Business Development, Pierre Audoin Consultants
• Lynn Anderson, Vice President, Influencer Marketing, Technology Solutions Group, Hewlett-Packard
• Clayton Christensen, Professor, Harvard Business School; author of The Innovator’s Dilemma and The Innovator’s Solution
• George Colony, Chairman and CEO, Forrester Research
• Keith Ferrazzi, CEO, Ferrazzi Greenlight; former CMO of Starwood Hotels
• Donald Friedman, former EVP & CMO, CA
• Brian Fugere, Partner and former CMO, Deloitte Consulting; co-author, Why Business People Speak Like Idiots
• John Giere, former CMO, Alcatel-Lucent
• Carolyn Groobey, former Principal, McKinsey & Company
• Chip Heath, Author, Made to Stick
• Brian Carroll, CEO, InTouch; author, Lead Generation for the Complex Sale

Benefits of Sponsorship

There are many rewards associated with sponsorship, including:

• Participation in ITSMA’s community of marketing practitioners with real purchasing power
• Increased visibility through display opportunities, event participation, and inclusion in pre- and post-event publicity
• Insight into today’s top marketing challenges and priorities, which will improve your ability to hold business-focused conversations with prospects
• Generation of sales leads and other opportunities for partnership and collaboration

Past Sponsors

Praise for ITSMA Events

“ITSMA consistently produces high-quality events for its members and guests. Cutting edge, senior-level marketers tune into these events to learn about solutions that will deliver an immediate impact on their business. Our sponsorship has always proven to be worthwhile,
due largely to the quality of conversations these sessions facilitate with marketing leaders from around the world. Additionally, the ITSMA events team consistently goes above and beyond to do whatever it takes to produce optimal results for us all.” —Leigh Segall, VP Marketing, SAVO

“Many great, fresh ideas were shared that are relevant to my business. The conference was delivered with a nice human touch.” —Louise Riddle, IBM

“Very inspiring—came away with a TON of ideas and ways to implement them based on successful methods by others.” —Barbara Krasner, Alcatel-Lucent

“It was a great conference with very good speakers and interesting and applicable case studies.”—Louise Singer, CGI

Sponsorship Opportunities

Contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com.

Event	Sponsorship Level	Number Available	Benefits of Sponsorship
ITSMA Forums/Conferences (Two events in 2010)
Marketing Leadership Forum: Exclusive event for senior marketing executives to explore the latest strategic thinking, challenges, and opportunities in marketing and selling technology solutions. Annual Marketing Conference: ITSMA’s annual conference for marketing executives, directors, and managers to explore new ideas, research, and best practices in marketing and selling technology services and solutions.	Host Sponsor	One per event	Logo featured as premier sponsor in all event marketing collateral and on ITSMA Website Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns Premier display space at event Premier sponsorship of the event welcome reception, including signage Attendance at all event sessions for up to three representatives Promotional insert (up to four pages) in event materials Opportunity for a sponsoring senior executive to conduct a topic-appropriate break-out session (if applicable) with sponsor’s client Opportunity for sponsor invite their clients to attend the event at the ITSMA member rate Reciprocal hyperlink on ITSMA Website
	Secondary Sponsor	Two per event	Logo included in all event marketing collateral and on ITSMA website Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns Display space at event Secondary sponsorship of event welcome reception (if applicable), including signage Attendance at all event sessions for up to two representatives Promotional insert (up to two pages) in event handout Reciprocal hyperlink on ITSMA Website
	Display Sponsor	Two per event	Logo included in all event marketing collateral and on ITSMA website Sponsor name included in all event-related promotion, including PR, advertising, and direct campaigns Display space at event Attendance at all event sessions for one representative Promotional insert (one page) in event handout Reciprocal hyperlink on ITSMA Website
ITSMA Online Briefings (7 events in 2010)
One-hour web briefings bring together marketing executives and managers to learn about new ITSMA research and analysis on a variety of critical topics.	Host Sponsor	One per briefing	Logo featured as premier sponsor in ITSMA’s Newsletter, event email invitations, and on ITSMA website Opportunity to welcome and introduce speakers Attendance at briefing for three sites Logo included on first and last presentation slides
ITSMA Breakfast/Lunch Briefings (8 events in 2010)
Two-hour briefings in different US cities bringing together marketing executives and managers for a discussion of new ITSMA research and analysis on current trends and best practices.	Host Sponsor	One per briefing	Logo featured as premier sponsor in all event marketing collateral and on ITSMA Website Opportunity to welcome and introduce speakers Display space at event Attendance at briefing for three representatives Promotional insert (one page) in event materials

For more information contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com.

Sponsor ITSMA’s Newsletter

With a subscriber base of more than 8,500 marketing executives including CMOs, presidents, vice presidents, directors, managers, analysts, consultants, and other industry influencers, ITSMA’s monthly newsletter provides an excellent vehicle for increasing your visibility among marketing movers and shakers.

With content that ranges from commentary on recent research findings and marketing trends to best practice case studies of successful technology services and solutions marketing initiatives to interviews with leading industry thought leaders, the newsletter represents one of ITSMA’s core tools for providing value to our members, friends, and prospects.

Sponsors will gain:

• Logo featured upfront as premier sponsor
• Direct association with the ITSMA brand and thought leadership

From building awareness to generating sales leads, ITSMA’s Marketing Strategist can help you create a meaningful dialogue with the marketing decision makers you want to reach.

“I can’t let another issue pass without telling you how impressed I am by the newsletter. You consistently bring fresh ideas, original thought, and truth to every article in every issue. It’s truly inspiring! It is clear that you and your team listen, you think, you strive for quality, and you are committed to delivering value. Keep up the good work!” —Kathy Nolan, Unisys

“I am a regular reader of the newsletter and the tips are fantastic!” —Louise Robinson, Deloitte

Create Your Own Package

Along with the different events, activities, and levels of sponsorship available to you, ITSMA is happy to customize a sponsorship package to meet your company’s needs.

Contact Dirk Mullenger at +1-661-298-0015 or dmullenger@itsma.com to discuss how we can help you meet your business goals.

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.