Inner Circle Meeting

Social Media: Obstacles & Objections

February 23, 2010
6–9 pm GMT

Elena’s L’Etoile
London, UK

Overview

In the recent global ITSMA and PAC, How Customers Choose Study, 2009, we found that 75% of respondents used web-base tools (such as LinkedIn; Blogs; Facebook; Twitter; Plaxo) to gather information and communicate with colleagues during the purchase process – and that figure rises to 95% when we look at the results specifically for Europe. Given this and the importance of relationships in the B2B technology buying process, it is clear why marketers should give social media more prominence in their marketing activity.

However, we all know that there is a world of difference between knowing you should be doing something, and actually being able to implement it.

At this Inner Circle Meeting we will be joined by Henry Clifford-Jones from LinkedIn, and together we will be considering some of the obstacles and objections marketers are having to address when introducing and/or integrating social media into their wider marketing activities—from within marketing; from within other departments; and from senior management.

As always, we will share examples to enrich the conversation but will also be encouraging attendees to share their own views and ideas on the subject.

Speaker/Facilitator

Henry Clifford Jones
(bio soon to be available)

Richard Seymour
Senior Vice President, ITSMA and Managing Director, ITSMA Europe
rseymour@itsma.com

Richard leads ITSMA Europe’s thought leadership research, executive events, professional development programmes, and consultancy, all designed to keep members and clients at the forefront of marketing practice. Although qualified as a Control Systems engineer with grounding in the aerospace industry, Richard has 30 years of marketing, business development, general management, and consultancy experience.

How to Register

Participation is limited to one senior executive from each ITSMA member company. Dinner is included and there is a charge of 1 membership credit to attend this event. If you would like to register or discuss who might be eligible to participate from your company, please contact Barbara Dadak on +44 (0)118 603 6117 or via e-mail to marketinguk@itsma.com.